Posts Tagged ‘Jane Wurwand’

Jane Wurwand Featured In
Women’s Empowerment Ad Campaign

As a teenage girl, it is so important to have a role model in ones life who we aspire to be like and inspires us to fulfill our dreams. Jane Wurwand, founder and owner of Dermalogica, is one such person. She has served as inspiration for women for decades, and most recently, she has been chosen to participate in the 50 Years of the Pill: Bayer’s Celebration of Women’s Empowerment campaign, an online photo book that highlights such heroic women as Wurwand, Gloria Steinem, and others. The breathtaking black-and-white portraits were taken by legendary photographer Annie Leibovitz and also include winners of the Bayer’s Make Your Mark contest, a contest that honors women who have submitted unique ideas on how they plan to make a positive impact on their communities. Bayer Healthcare Pharmaceuticals worked on this powerful retrospective with national nonprofit Step Up Women’s Network (SUWN) to highlight how far women have come in the past 50 years, since the introduction of the birth control pill. Wurwand serves as a mentor at SUWN, and Dermalogica helps to create fundraising events to benefit teen girls who are at risk. Says Wurwand, “I am dedicated to ensuring the next generation of women is empowered through our partnership with Step Up Women’s Networks, mentoring professional women and the girls who admire them is a value we share.”

Dermalogica Deals in Optimism

carney-smIt seems that lately, we’re all being inundated with negative headlines, and it’s easy to start seeing things in a “glass-half-empty” kind of way. Thankfully, our industry has people like Dermalogica’s Jane Wurwand to remind us of the power of positive thinking. She recently brought an audience of 500 business leaders to their feet in a thundering standing ovation as she delivered the rousing keynote address at the 21st Annual Business Forecast Conference, hosted by the Valley Industry and Commerce Association (VICA) in Los Angeles.

Here’s what she said: “Speaking as an entrepreneur myself, I know that pessimists are often right. But optimists are the ones who create innovation, change, and growth, especially when times are bad, because we refuse to look away from the positive potential.”

Jane cited the launch of CLEAN START, Dermalogica’s new teen skin care brand, as well as Dermalogica’s 20-minute MicroZone targeted treatment, as lucrative responses to the massive shifts in the professional skin care marketplace. What are you doing to fight the tide of negativity and make positive progress in your spa? Email us as spablog@americanspamag.com and we’ll share your feedback here.

And cheers to Jane for reminding us to keep moving forward, one positive step at a time.

On the Road With Dermalogica

Jane Wurwand Talks CoolBrands

Jane Wurwand talks CoolBrands.

Nowadays, it’s easy to get bogged down with the doom-and-gloom of bad economic news, so it is downright refreshing to encounter someone with a positive and proactive outlook. Last week, I attended Dermalogica’s 16th-annual May Education Week at the company’s Carson, CA, headquarters, and after sitting in on some great sessions and talking to company founder Jane Wurwand, I found it almost impossible not to adopt an optimistic outlook.

In spite of (or perhaps because of) the current recession, Jane and her team at Dermalogica and the International Dermal Institute are keeping the company’s focus on education and providing clients with the knowledge they need to help their businesses thrive. As such, more than 120 educators from more than 50 countries were flown to California for a week of classes, bonding, networking, and fun. The main message? The spas, skin clinics, and salons that are thriving in this economy are the ones that are being proactive and pushing limits.

May Week classes offered tips for building business, spelled out the importance of retail, and filled attendees in on the latest in technology, treatments, techniques, and more. The event ended with a very inspirational presentation by Jane herself on CoolBrands. For the fourth year in a row, Dermalogica has been named one of the U.K.’s favorite brands for its style, innovation, originality, authenticity, desirability, and uniqueness. The company was also part of the annual book, CoolBrands, an Insight Into Some of Britain’s Coolest Brands, sharing the spotlight with H&M, Aston Martin, Vivienne Westwood, and other hip companies.

Dermalogica has always been an effective, original brand, and I think we could all learn from Jane’s philosophy: “A therapist should give a client a treatment, not just a treat.”

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