Posts Tagged ‘Dermalogica’
As a teenage girl, it is so important to have a role model in ones life who we aspire to be like and inspires us to fulfill our dreams. Jane Wurwand, founder and owner of Dermalogica, is one such person. She has served as inspiration for women for decades, and most recently, she has been chosen to participate in the 50 Years of the Pill: Bayer’s Celebration of Women’s Empowerment campaign, an online photo book that highlights such heroic women as Wurwand, Gloria Steinem, and others. The breathtaking black-and-white portraits were taken by legendary photographer Annie Leibovitz and also include winners of the Bayer’s Make Your Mark contest, a contest that honors women who have submitted unique ideas on how they plan to make a positive impact on their communities. Bayer Healthcare Pharmaceuticals worked on this powerful retrospective with national nonprofit Step Up Women’s Network (SUWN) to highlight how far women have come in the past 50 years, since the introduction of the birth control pill. Wurwand serves as a mentor at SUWN, and Dermalogica helps to create fundraising events to benefit teen girls who are at risk. Says Wurwand, “I am dedicated to ensuring the next generation of women is empowered through our partnership with Step Up Women’s Networks, mentoring professional women and the girls who admire them is a value we share.”
A new year brings new things at Dermalogica, including the appointment of the skincare company’s new CEO, Dan Ginsberg. With a comprehensive background in branding strategy, marketing, and advertising, Ginsberg’s initial tasks in 2011 include overseeing Dermalogica’s new philanthropic endeavor, Financial Independence Through Entrepreneurship (FITE), a program that will create micro-loans to an estimated 25,000 female entrepreneurs in more than 50 countries. Ginsberg’s prior roles include CEO of Red Bull. “Branding is my professional passion,” says Ginsberg. “My expertise has always been to lead creative teams in generating consumer awareness and brand loyalty. I’m excited to lead the globally recognized Dermalogica brand to the next chapter of its long-standing history.”
We’ve all heard the expression, “There’s an app for that.” Well, thanks to the new Speed Mapping Skin Analysis application from Dermalogica, there is now one for achieving radiant skin. Developed by Simon Winsall, Dermalogica’s IT manager for global subsidiaries based in the UK, this innovative application helps users identify their top skincare concerns and then provides an individualized product prescription. It is available for free download from iTunes. “Technology is ever-changing, and the IT team at Dermalogica is always seeking ways to engage innovations in order to better support its customers,” says Winsall. “Appealing to different audiences across different platforms is the key to continued success, and Dermalogica is proud to be one of the front runners in the industry to reach the consumer via this medium.”
It seems that lately, we’re all being inundated with negative headlines, and it’s easy to start seeing things in a “glass-half-empty” kind of way. Thankfully, our industry has people like Dermalogica’s Jane Wurwand to remind us of the power of positive thinking. She recently brought an audience of 500 business leaders to their feet in a thundering standing ovation as she delivered the rousing keynote address at the 21st Annual Business Forecast Conference, hosted by the Valley Industry and Commerce Association (VICA) in Los Angeles.
Here’s what she said: “Speaking as an entrepreneur myself, I know that pessimists are often right. But optimists are the ones who create innovation, change, and growth, especially when times are bad, because we refuse to look away from the positive potential.”
Jane cited the launch of CLEAN START, Dermalogica’s new teen skin care brand, as well as Dermalogica’s 20-minute MicroZone targeted treatment, as lucrative responses to the massive shifts in the professional skin care marketplace. What are you doing to fight the tide of negativity and make positive progress in your spa? Email us as firstname.lastname@example.org and we’ll share your feedback here.
And cheers to Jane for reminding us to keep moving forward, one positive step at a time.
Nowadays, it’s easy to get bogged down with the doom-and-gloom of bad economic news, so it is downright refreshing to encounter someone with a positive and proactive outlook. Last week, I attended Dermalogica’s 16th-annual May Education Week at the company’s Carson, CA, headquarters, and after sitting in on some great sessions and talking to company founder Jane Wurwand, I found it almost impossible not to adopt an optimistic outlook.
In spite of (or perhaps because of) the current recession, Jane and her team at Dermalogica and the International Dermal Institute are keeping the company’s focus on education and providing clients with the knowledge they need to help their businesses thrive. As such, more than 120 educators from more than 50 countries were flown to California for a week of classes, bonding, networking, and fun. The main message? The spas, skin clinics, and salons that are thriving in this economy are the ones that are being proactive and pushing limits.
May Week classes offered tips for building business, spelled out the importance of retail, and filled attendees in on the latest in technology, treatments, techniques, and more. The event ended with a very inspirational presentation by Jane herself on CoolBrands. For the fourth year in a row, Dermalogica has been named one of the U.K.’s favorite brands for its style, innovation, originality, authenticity, desirability, and uniqueness. The company was also part of the annual book, CoolBrands, an Insight Into Some of Britain’s Coolest Brands, sharing the spotlight with H&M, Aston Martin, Vivienne Westwood, and other hip companies.
Dermalogica has always been an effective, original brand, and I think we could all learn from Jane’s philosophy: “A therapist should give a client a treatment, not just a treat.”
Soho is one of my favorite New York City neighborhoods, so when I noticed a Dermalogica sign in the window of a store on Grand Street last fall during a weekend shopping trip, I hurried back to the office to get the scoop. I was thrilled to hear about the up-and-coming opening of a new Dermalogica concept store, and I recently attended a breakfast to celebrate its debut. The store is a perfect fit for the trendy neighborhood, and the cool first-floor space is a wonderful solution for on-the-go New Yorkers in need of a speedy skincare fix. Among the highlights are two Skin Bar stations where clients can sample products and receive a complimentary Face Mapping skin analysis, as well as two stations for MicroZone Treatments. Ideal for walk-in clients, a selection of 20-minute targeted sessions that address specific needs are performed there. The store also features Dermalogica’s iconic SkinPod treatment room for more in-depth treatments. During the breakfast, I got a Skin Mapping analysis and was invited back for a service in the SkinPod. It will be the perfect place to get glam before heading around the corner to my fave neighborhood restaurant, Antique Garage. For more on the new concept store, check out the June issue of American Spa.