Posts Tagged ‘Bliss’
Starwood Hotels & Resorts Worldwide announced today that the company has signed an agreement to sell the Bliss spa and product company to Steiner Leisure Limited, a global provider of spa services and operations, for $100 million. Found in W Hotels, Bliss spas, along with its branch of Remède Spas that are found in St. Regis Hotels and Resorts, will remain exclusive to Starwood properties. According to Frits van Paasschen, president and CEO of Starwood, “We are delighted that we will continue our business relationship with Bliss, which has provided a distinct point of view to our amenities and spas in our W and St. Regis hotels.”
Bliss just announced that it will open its newest spa location at the W Hollywood (CA), which is expected to open in December. The 6,075-square-foot bi-level spa will feature a retail beauty boutique; a nail lounge that includes two movie-while-you-manicure nail stations equipped with personal plasma tvs, dvd players, and headsets; seven treatment rooms; and men’s and women’s locker rooms and lounges. The spa will also feature many of Bliss’s signature touches, like rhythm and blues music and a brownie buffet. It’s sure to leave both A-listers and visitors to the City of Angels in a state of bliss.
I stepped out for a quick break today and picked up a cup of tea across the street. Turns out that I could not escape the spa world for even five minutes because what was on the hot cup’s sleeve? An ad for Bliss! Smiling back at me was one of the spa’s signature whimsical designs along with a message, “Wake up and smell the coffee. Your skin needs protection to face the day.” The back of the sleeve also offered a deal—if people bring in the sleeve into a Bliss spa or a Sephora store, they would receive a free sample of the line’s Best of Skintentions SPF 15 Daily Moisturizer, while supplies last. Clever marketing moves such as this are the key to surviving this delicate economy. If you can attract one new customer or convince one more person to walk into your spa or try your product, then any effort you’ve made is worthwhile. Email us at firstname.lastname@example.org and let us know about any innovative marketing ideas you’ve recently employed.