Archive for the ‘Industry News’ Category

Get Fit and Earn Rewards With Nexercise

Nexercise, a free mobile fitness app that makes healthy lifestyle choices and exercise fun, introduced a number of brand new features. The app will continue to calculate physical activity and reward users with virtual medals, discounts on health food, and free merchandise, but now users can enjoy the challenges of an active lifestyle with new features. These features include visualizing progress, where participants can actually view their progress and monitor their exercise habits with a calendar, and the ability to track friends and family and earn points by working out together or competing against one another. Nexercise has also teamed up with Kiip, a venture-backed company, to provide users with the chance to win fabulous rewards from companies like Sephora and The app has also been redesigned with enhanced graphics and is more user-friendly than ever. “Nexercise was built upon the belief that exercise doesn’t have to be boring,” says Benjamin Young, CEO of Nexercise. “You don’t have to drastically change your lifestyle in order to be healthy. Being healthy is a mindset. More often than not, the missing component to success is sustained and sufficient motivation. Nexercise challenges traditional thought by making physical activity more fun and rewarding through our mobile app.”

Primavera Makes U.S. Debut

Arriving from Germany, Primavera is an all-natural skincare and aromatherapy line that has recently debuted in the U.S. The collection harnesses the healing powers of nature with skincare, bodycare, wellness therapies, and home fragrance products. Primavera offers effective products with the highest percentage of certified organic ingredients available based on pure essential oils, seed oils, base oils, and plant extracts, which results in therapeutic benefits to skin and senses. It can be purchased via partner spas throughout North America, including Rancho La Puerta (Tecate, Mexico), Glen Ivy Hot Springs Spa (CA), and Niki Bryan Spas at Walt Disney World Resorts in Orlando and Hawaii. Visit for more information, and if you are attending Spatec Fall, which takes place next month in California, be sure to check in and be introduced to the line.

Millennium by Harms Launches Millennium TV

Millennium SpaSalon Software by Harms has launched Millennium TV, a new media platform to showcase videos about the company, its products, and events. For more information, visit

Exhale Celebrates National Yoga Month with NamasDAY

Next month is National Yoga Month, and Exhale is celebrating with style with NamasDAY, which takes place Sept. 22. The company will be relaunching its yoga program on this date by hosting NamasDAY events at all Exhale locations across the country. The aim of NamasDAY is to bring guests together as a community to build awareness of yoga’s proven health benefits and provide people with actionable guidance and tools to enhance their own well being all while having fun. As part of the celebration, Exhale will host special complimentary yoga classes throughout the day. In the evening, all locations will host a yoga bash, featuring a variety of free classes including Music Yoga Flow, special contests and prizes, swag bags, and live music.

“NamasDAY is an exciting way for exhale to bring together the yoga community, and inspire new guests to try this incredible mind body practice,” says Erin Jacques, director of yoga at Exhale. “Our yoga program offers the highest quality of teachers and the most varied range of classes. We can’t wait for the whole country to be celebrating on the same day.”

Jurlique Launches New Website

Jurlique recently launched a new website, which will enable the company to reach both new consumers and fans of the natural beauty brand through an engaging mix of content, commerce, and community. Key features of the site include a new ratings and reviews system, a personalized skin consultation tool that recommends products based on the individual’s skin profile, and the ability for visitors to preorder new products before they arrive in stores. In addition, the site’s improved navigation makes it easier to browse and find sought-after products.

Demandforce Launches the Demandforce Network

Demandforce has debuted the Demandforce Network, which provides Demandforce subscribers (spas, salons, chiropractors, dentists, auto shops, and optometrists) with a new way to accelerate consumer demand. The Demandforce Network links together more than 20,000 local business users to promote their online reputation and reach an ever-expanding network of more than 65,000,000 shared consumers. Free to its subscribers, Demandforce creates a rich online Business Profile for every subscriber and then promotes that profile to consumers who patronize other non-competing businesses within the Demandforce Network, resulting in increased consumer demand.

Beauty Junkies Get Their Fix with BirchBox

I’m always on the hunt for fun gift ideas. So when one of my favorite publicist friends started singing the praises of BirchBox, I decided to check it out. It’s basically a subscription service in which you receive a box filled with four to five samples from various spa and luxury brands each month. From skincare products, makeup, fragrance, and more, the goodies are all generously sized so as to allow you a chance to determine if they’re right for you. Think of it as a beauty box of the month club. For beauty junkies, it’s the ideal gift. While we all have our favorites spa brands, this is a great way to branch out and sample new products. You can also customize your box by filling out a Beauty Profile. That way you’re sure to get products chosen for your specific skin type and coloring. Membership definitely has its benefits.

Millennium Software Selects Newest Be-Cause Honoree

Millennium Salon Software announced that beauty icon, Charles Penzone, is the newest Be-cause honoree. Penzone joins the list of honorees that include John Paul Dejoria, Ted Gibson, Rita Hazan, Robert Cromeans, Joel Warren, Edward Tricomi, and more. The Millennium Be-cause is a movement of self-perseverance to be everything you can and want to be, and it unites beauty professionals everywhere. Penzone is currently the chairman and founder of The Charles Penzone Salons, an Ohio-based salon and spa group established in 1969. He also owns and operates a product distribution company that provides professional salon products to salons in five states, a consulting company, and a real estate management company. In addition, Penzone is actively involved in several national and international salon groups and has received multiple awards throughout his career for excellence in the beauty industry. For more information about Be-cause, visit

Prevent Massage Therapist Injuries in Your Spa
with a Save Your Hands! Workshop

While massage can certainly ease aches and pains, it can also cause its fair share of the aforementioned. For therapists, it can cause a litany of ailments, such as carpal tunnel syndrome, hand and arm strain, and more, thanks to the repetitive movement massage requires. Fortunately, there is help to prevent such injuries. Save Your Hands!, a trusted name in injury prevention and self-care for manual therapists, is offering a weekend workshop in Minneapolis on Oct. 14-16. Part of a certification program, the workshop will teach therapists how to teach others how to prevent injury on the job. Participants will have the opportunity to become a Certified Injury Prevention Instructor (CIPI). This individual can then serve as an in-house trainer to other staff members. Another workshop is slated for Feb. 10-12 in South Florida. For more information, contact

Book4Time Selected as Software Vendor for Starwood Hotels

Starwood Hotels & Resorts Worldwide has selected Book4Time to be its global preferred spa software vendor for the more than 350 spas in its portfolio of hotels. “We selected Book4Time due to its tremendous track record of satisfaction throughout our portfolio of spa brands and its responsiveness as a partner in our spa strategy,” says Jeremy McCarthy, director of global spa development for Starwood Hotels and Resorts Worldwide. “Reducing hardware and IT costs while providing a cost-effective and scalable solution for our growing business is key to our overall strategy.”

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