Archive for the ‘Industry News’ Category
The powerful partnership between American Spa and Spatrade continues to thrive. As such, we are moving our blog to a new location—www.spatrade.com—starting Monday, Sept. 26. There, you will be able to access all of your favorite blog items, as well as some exciting new options, including:
- Highlights of the latest industry news
- Blog postings from American Spa’s editors
- Business-building articles from industry experts
- Profiles of spa movers and shakers
- A comprehensive calendar of events
- A look at the latest edition of American Spa
- And much more!
Plus, the Spa Scoop newsletter is going to be offered weekly starting in October. This fabulous new weekly roundup will be replacing both American Spa and SpaTrade.com’s former bi-weekly newsletters. If you are already a subscriber to either, you have been automatically signed up for this exciting new option. Feel freel to share the news with your friends and colleagues and invite them to sign up here for this informative new offering.
I look forward to getting your feedback.
Murad’s University for Inclusive Health (UIH) partnered with Bellus Academy in San Diego to inspire and teach current and aspiring professionals in the esthetic, medical, and wellness areas. In October, Bellus Academy will begin offering the UIH course program to current students and alumni who want to take learning to the next level. The course outline and content has been developed by Howard Murad, M.D., FAAD, the founder of UIH and Murad, to educate students on external, internal, and emotional self-care theories based on Dr. Murad’s philosophy of Inclusive Health. Students who complete the course will receive a certificate that identifies them as an Inclusive Health Ambassador, which is considered an elite group in the world of wellness. “The Inclusive Health program at the Bellus Academy provides the latest in educational innovations for the wellness field,” says Lynelle Lynch, president of Bellus Academy. “The Inclusive Health program elevates the services spa professionals can offer their clients, significantly improving overall wellness for all, and continuing to build on Bellus’ tradition of excellence.” To apply, contact firstname.lastname@example.org or visit www.bellusacademy.edu/w_university-of-inclusive-health.aspx .
In honor of National Breast Cancer Awareness Month, Miraval Resort & Spa (Tucson, AZ) is introducing three special offers throughout October to help support Breast Cancer Research. Guests will want to take advantage of the Mani for the Cure ($65, 50 minutes) and the Pedi for the Cure ($80, 50 minutes), as the spa will donate a portion of the proceeds to the Susan G. Komen Foundation. With each treatment, they will also receive a complimentary SpaRitual nail polish from the In Pink 2011 Breast Cancer Awareness Collection. Guests can also do good by purchasing PINK items, such as the Miraval Crystal Ball Cap, the Pink Miraval Ribbed Tank Top, the Pink S’Well Water Bottle, and more. A portion of the proceeds from the sale of these featured items will also be donated. What are you doing in your spa to bring awareness to this important issue?
I’m not one to shy away from giving my two-cents worth. That’s why I couldn’t help but like the way Affinia Hotels went about choosing its new spa product line. The boutique hotel brand relied on its guests to test a variety of spa products over the summer and then selected a retail spa partner based on guest feedback. The clear winner turned out to be Philosophy, which guests singled out for brand recognition, the ability to purchase the product in stores, and the whimsical messages on each bottle. Philosophy’s Lime Blossom shampoo, Blackberry Musk conditioner, Green Tea lotion, and Lime Blossom facial bar will be available in all rooms at Affinia Hotels in New York City, Chicago, and Washington, D.C. Soliciting guests to test the products is part of a newly launched comfort movement at Affinia Hotels. A key part of the hotels’ messaging and programming, Comfort by Design features platforms such as My Affinia, where guests can customize their stay with a variety of options ranging from a six-choice pillow menu to Experience Kits to explore each city. The hotel brand is now asking guests for feedback on what makes them comfortable and actually using that info to shape its offerings.
With the fall season in full swing there is no shortage of bold colors and fabulous prints available in stores for the season. To complement any look this season, Orly has created an array of daring yet sophisticated colors that were inspired by bird feathers from around the globe. The new Birds of a Feather collection, full of iridescent shades, draws its inspiration from this colorful and vibrant species. With hues ranging from deep purple flecked with fuchsia, to shimmering natural beige, the new lacquers are sure to add glamour to any look.
In recognition of World Arthritis Day, which is on October 12, Massage Envy will join together to fight against this chronic and debilitating disease. Each of the 700 Massage Envy clinics across America will partner with the Arthritis Foundation to host Healing Hands for Arthritis, a one-day national event dedicated to building awareness and raising funds for the disease. For every one-hour massage and facial purchased, $10 will be donated to the Arthritis Foundation, an organization whose mission is preventing, controlling, and curing arthritis. Additionally, Murad, Massage Envy’s skincare partner, and Wyndere, Massage Envy’s retail partner, will donate 10 percent of all sales on this day to the cause. “At Massage Envy, we witness the debilitating effects that arthritis can have on our members and guests every day and recognize that more must be done to help raise awareness and find a cure for the 50 million adults and 300,000 children currently suffering,” says David Crisalli, president and COO of Massage Envy. “I encourage everyone to participate in Healing Hands for Arthritis by calling their local Massage Envy today and booking an appointment for this wonderful event.”
Dermalogica partnered with Paul Mitchell, Stila, CND, and Beautisol to host a glamour suite at Robert Cromeans Salon in San Diego for 50 of the nation’s leading bloggers in anticipation of the annual BlogHer Conference. Each brand had the opportunity to showcase its latest product launches and provide guests with exclusive treatment services. During the event, bloggers experienced Dermalogica’s signature Face Mapping skin analysis and MicroZone treatments, learned about the Dermalogica story, and received the latest skincare news from Annet King, global director of education for Dermalogica.
For six weeks, beginning on Oct. 1, Sothys will donate 10 percent of sales of the Beauty Garden product collection to A Prom to Remember charity, which works to provide the ultimate prom experience for teens who have been affected by cancer. The event includes limousine transportation, formal attire, and a red carpet entrance at no expense to the teens and their families.
The Beauty Garden Collection is available at select spas and consists of Make-Up Removing Fluid with Cherry Bud, Floral Water with Angelica and Hawthorn, Comfort Mask with Helianthus and Rosemary, Face Care with Helianthus and Rosemary, Body lotion with Cherry Bud and Lavender, Helianthus and Walnut Shell Scrub, and Nourishing Body Oil with Helianthus. For spa locations, visit www.sothys-usa.com.
Aesthetic VideoSource, producer of educational videos for spa professionals, has released a Men’s Facial Techniques DVD. In this instructional video, Rita Page, an award-winning CIDESCO diplomat, demonstrates a complete professional facial tailored specifically for male clients using a combination of an 8-in-1 facial equipment machine and traditional techniques. She also highlights the personal touch throughout, incorporating an extensive facial massage, aromatherapy, and hot towel wrap. Rita offers valuable instructions and expertise throughout this informative video. For more information or to purchase the DVD, visit www.videoshelf.com.
Shortcuts Software is hosting the free webinar Effective Leadership in Your Salon on Monday, Sept. 12 at 9 am PST. The webinar will focus on the idea that the success of spas and salons depends on the strength of the team and a team is only as strong as its leader. Attendees will learn techniques on how to be an effective leader, understand the difference between management vs. leadership, and learn the characteristics of a strong leader and the secrets of coaching and mentoring people. To register, click here.