Archive for the ‘From the Field’ Category

What has been your most effective retail strategy?

By Guest Blogger | Feb 17, 2011

“It’s all about the client and listening to his or her needs and concerns. When we match the client with the perfect products, the results are unparalleled. Our best-selling products are mineral based, as everyone prefers to be natural when spending time in the great outdoors.”—Sarah Welles, spa director, The Ranch Spa at The Ranch at Rock Creek (Philipsburg, MT)

Look for more retail strategies in our upcoming issue of Shelf Life in the March issue.

What has been your most effective retail strategy?

By Guest Blogger | Feb 15, 2011

“At Manea Spa, we incorporate many of our signature skincare products into our treatments. Therefore, guests have an opportunity to experience firsthand the effect of bamboo gently buffing the face or an invigorating pineapple mask that envelops the body. Afterward, it is easy to encourage clients to purchase a product and return home with a little taste of our paradise.”—Kamala Nayeli, spa director, Manea Spa at Bora Bora Pearl Beach Resort & Spa (French Polynesia)

Look for more retail strategies in our upcoming issue of Shelf Life in the March issue.

What has been your most effective retail strategy?

By Guest Blogger | Feb 10, 2011

“Retail mix is important, as spas cater to a mix of clients that they might see once as a resort guest or those that are regular local clients. Guests look to the spa to carry products used in treatments but also want to be exposed to products that complement the services they experience. Key products are certainly those the guests are exposed to in treatments and are used to maintain the results achieved. From there, you can offer items that are perfect for your clients’ children, gift items, and apparel that rotate regularly. Not every guest or client will buy a product from this category, but it certainly allows for a more diverse and fun shopping experience each time they visit.”—Tessa Kienow, spa director, Solitude Spa at Teton Mountain Lodge & Spa (Teton Village, WY)

Look for more retail strategies in our upcoming issue of Shelf Life in the March issue.

What has been your most effective retail strategy?

By Guest Blogger | Feb 8, 2011

“Our most effective retail strategy has been training, training, and more training. We strive to make sure that each of our staff members has good knowledge of our retail products to better answer our guests’ questions. This allows us to create an atmosphere of expertise, which translates to the guests and with them becoming more willing to listen and purchase. We also teach the front desk staff how to become more aware of our guests’ interests and concerns through active listening skills. We teach them how to create a relationship with guests by really listening and making solid product recommendations to address their wants or needs.”—Michael Simmons, director of rooms and spa, The Spa at Keystone Lodge (CO)

Look for more retail strategies in our upcoming issue of Shelf Life in the March issue.

5 Tips for Beating Holiday Stress

Though we are in the business of helping our clients relax, it’s my experience that those of us behind the scenes in the spa industry have pretty stressful lives. Add the holidays to the mix, and you’ve got a group of people in need of some serious chilling out. To help you out, Dr. Gary Kaplan, founder of The Kaplan Center for Integrative Medicine (McLean, VA), has provided a list of helpful tips for beating your seasonal stress.

  1. Do less. While it is the season when people tend to want to go overboard doing for others, you should back away from that impulse. Say “yes” too often, and you may get overwhelmed. Simply tell some people “no,” and share the load by delegating where possible.
  2. Live simply. While you may be bombarded by ads to Buy! Buy! Buy!, you can choose not to participate and add that stress to your holiday season. Skip the shopping, opt for a few homemade gifts, and spend quality time with those you love. And your credit cards will thank you come January!
  3. Slow down.  Maintaining your normal routine as much as possible during the holidays can help to ease stress. We are creatures of habit, and when our routine is off we feel the sting. Find a good book, and read in bed.
  4. Find outlets. Everyone needs healthy outlets or ways of discharging pent-up emotional and physical tension. Consider calling a friend to vent, journaling about your feelings, taking an exercise class, or enjoying a long bubble bath.
  5. Take care. It is especially important during stressful times to take good care of your body. During this holiday season, make wise nutritional choices; get plenty of exercise; and do things that will help restore your energy, such as meditating, or getting a massage. Loving touch heals the body and the mind.

“It is important to do all of these things throughout the year, but especially during the more stressful holiday period,” says Kaplan. “By taking care of yourself and taking steps to decrease your stress level, you can also help fend off illness.”

Healthy Turkey Day Tips from Aqua Star Spa

Thanksgiving is right around the corner. For most people, that means time with friends, family, and food. Indeed, it’s easy to overindulge when presented with endless arrays of turkey, stuffing, mashed potatoes, gravy, eggnog, and more. But you don’t need to completely nix your healthy lifestyle plans. Here, take some tips from Brooke Capshaw, spa director at Aqua Star Spa at The Beverly Hilton (Beverly Hills, CA), who provides you with some ideas for enjoying the holiday without completely destroying your diet.

  1. Don’t skip meals. This backfires because you come to the next meal over hungry and eat more than intended.
  2. Fill up on lower calorie, nutrient dense foods such as fruits, veggies, popcorn, and lean cold cuts on whole grain bread.
  3. Make just one trip to the party buffet.
  4. Use a plate for even the smallest snack–you’ll eat less.
  5. Get outside!
  6. Beware of liquid calories-eggnog, beer soda, and wine. They go down so easy and often do not add much nutrition to your intake.
  7. Write a list of things to do other than to eat (such as take a walk, call a friend or do some dreaded cleaning)
  8. Be realistic: trying to lose weight during the holidays is a silly idea!
  9. When you arrive at a party, avoid rushing to the food. Greet people you know, conversation is calorie-free!
  10. Forget the all-or-nothing mindset. Depriving yourself of special holiday foods or feeling guilty when you do enjoy them isn’t a healthful eating strategy.

What are you doing to stay healthy this Thanksgiving and beyond? Share you comments here, and help us spread some healthy holiday cheer.

How Do You Make Your Retail Area Stand Out?

By Guest Blogger | Oct 14, 2010

“Our spa boutique leverages various senses to attract spa guests to enter. Additionally, it is organized with sectioned areas, based on guests’ feedback to help them shop better and with ease. One strategy we find helpful is using tester units throughout the spa and boutique to cross-promote services with retail items for use at home. For example, throughout our skincare section, we oftentimes have a complimentary skin analysis, during which we feature a visiting skincare specialist. The specialist will use a device called a “Woods Lamp,” allowing guests to see what their skin looks like under a special UV light. He or she then gives advice on how to correct any damage and prevent further damage with prescriptions for at-home skincare products sold in our boutique, as well as relevant facials offered in our spa.

Strategically positioned at the entrance and register are wellness, homeopathy, and aromatherapy essential oils, which are smaller grab-and-go products with lower price points, appealing to customers upon entrance and check-out. In our window displays, we use soft-spot lighting and mannequins to showcase accessories such as crystal pendants, organic clothing, and workout wear. Each evening, we leave on all window lighting for late-night window shopping by resort guests. We also position various shelf talkers throughout the boutique with the message, ‘If you like this product, you will also like this service.’ This is helpful in cross-promoting our products and services.”—Michelle Kelthy, spa director, The Ritz-Carlton Spa, Naples (FL)

What Are You Doing to Prepare for the Holiday Season?

By Guest Blogger | Oct 12, 2010

“I love the holidays. At Montage Laguna Beach, we have many ways to celebrate! We are gearing up for our first inaugural holiday tree lighting ceremony, which is taking place at the resort on November 29. Spa Montage is now offering yoga classes, which include full access to our spa facilities and spa pool for only $40. On a personal note, I focus on balance throughout the holiday season, and I am looking forward to working with our new director of Mind, Body & Yoga Programming, Ashley Turner. She will kick off the New Year with her Resolve to E-volve Yoga Workshop on January 8. Enjoy the season!”—Julie Raistrick, spa director, Spa Montage at Montage Laguna Beach (CA)

What Are You Doing to Prepare for the Holiday Season?

By Guest Blogger | Oct 5, 2010

We are encouraging friends and couples to come to the spa together by offering a 20 percent discount off any two 80-minute treatments booked at the same time Monday through Thursday, as well as a $40 ESPA treatment voucher when purchasing two or more ESPA products. We have also put together two gift hampers, one featuring our Mandarin Oriental Signature line valued at $115 at a cost of $90, as well as a Zents hamper valued at $59 at a cost of $45. We’re also offering complimentary gift wrapping when guests purchase ESPA products. The treatment promotion will run Oct. 1 until Dec. 31, and the hampers will be available Nov 1.—Penny Kriel, spa director, The Spa at Mandarin Oriental, Washington, D.C.

How Do You Make Your Retail Area Stand Out?

By Guest Blogger | Sep 30, 2010

“Guests are greeted with a relaxing scent as they enter the spa, which stimulates their interest in the products we offer. Our products are then organized based on skin condition to allow clients to easily locate products that meet their needs. A soothing relaxing retail area with easy-to-locate products is the key to success.”—Krysna Hernandez, spa manager, Club Med Spa by Comfort Zone (Ixtapa, Mexico)

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