Archive for the ‘Business Tips’ Category

Online Initiatives Offer Added Exposure

facebook-twitter1As you may know by now, American Spa has jumped on the social-media bandwagon. We are active on Facebook and Twitter and we’re learning a lot from both. Not only are the sites useful for exchanging information and learning what others in the industry are up to, but they are also great media for free advertising. Properties and product companies are taking advantage of these forums and making it difficult for potential clients to not notice them. Here are a handful of promotions we found today on Twitter—be sure to check them out!

•Solage Calistoga (CA): This Napa hideaway is offering a 30 percent discount for select days August 9-31 when people mention Twitter. Club Solage members are entitled to 40 percent off rates.

•Kalianas Med Spa (Indialantic, FL): Spa-goers who make an appointment in the month of August receive 25 percent off the HydraMedic Acne Facial, ideal for those suffering from problem skin.

•Pueblo Bonito (Mexico): This company, which owns luxury oceanfront resorts in Cabo San Lucas and Mazatlan, is offering three free nights.

•Pure Aveda Salon Spa (Mount Dora, FL): Along with free shipping on Aveda orders, customers receive a free sample of Smooth Infusion Glossing Straightener.

Setting up a Facebook page or Twitter account only takes a few minutes. Invest the time in figuring out how to navigate the sites and get a handle on how you can make them work for you—the effort will truly be worth your while.

Are you offering online specials? Have you figured out how to attract a lot of followers or fans online? We’d love to hear about your tactics—email us at Debuts Real-Time Gift Card Sales

By Guest Blogger | Aug 10, 2009

gift-certificateSpa-goers—and spas—can get instant gift gratification courtesy of’s new myPOS Service, which allows retailers to instantly integrate the website’s gift cards into their operations from any point of sale. The shopping cart blends in with any spa or hotel website, molding to the company’s distinct look and feel. When a customer purchases a gift card online on the site, myPOS Service sends secure data to the company in real time, allowing retailers to automatically process and input the data into their systems. Customers who receive instant gift certificates can immediately come into the spa, and the gift certificate will be quickly and easily processed. “This is all about finding additional sources of revenue. As we’ve seen, not even the largest retailers are able to avoid economic hardships,” says Gregg Gottschling, co-founder of The “With more and more people going online to find gifts, retailers can’t afford to miss out on the opportunity to sell instant gift certificates on their websites.”

SpaFinder Gives Spas the Opportunity to Promote
Their Own Instant Online Gift Certificates

CertificateIdea1BMODSpaFinder, a leading spa and wellness marketing and media company, recently introduced a new feature to its SpaBooker management software that allows spas using it to sell their own instant gift certificates on their websites and on The new revenue-generating program gives consumers a chance to personalize their gift certificates by choosing from more than 10 templates and adding a personalized message. “SpaFinder’s new Instant Online Gift Certificate program can help any spa increase revenue and strengthen their relationship with valued customers,” says Peter Ellis, chairman and CEO of SpaFinder. “Now it’s easy for spas to offer their own personalized, attractive gift certificates and make them available where millions of spa customers are searching online.”

Getting the Scoop at the Spa This Summer

icecreamWhile tea and cucumber water are dependable relaxation-room refreshments, guests might want a little something extra when dealing with soaring mercury this summer. July is National Ice Cream Month and a perfect excuse to indulge in more decadent offerings. A tasty treat could be just the cherry on top of a relaxing spa visit.

For guests who like to cheat with occasional treats, a scoop of ice cream may be what they need to chill out and feel truly spoiled. Stash a few containers in your spa’s freezer and offer it up while guests are relaxing pre- or post-treatment. While creamy treats can still be sensible (a 1/4 cup serving of Starbucks Coffee Mocha Frappuccino ice cream is 110 calories), you should also stock fruity sorbets and refreshing frozen yogurts for your lactose-intolerant or calorie-conscious clients. Following a green theme? Seek out local brands or organic options.

Integrating the sweet snack into services might get sticky, but there are ice-cream inspired products that serve as great substitutions. Featuring treatments using ME! Bath products, Scooops Kid Spa at Blue Harbor Resort (Sheboygan, WI) offers ice cream manicures and pedicures for the 12-and-under set. The spa invites guests to indulge in services such as the Chocolate Covered Strawberry Manicure ($30), which includes a Chocolate Ice Cream Fizz soak and a Strawberry Scrub. Customers are given a coupon to enjoy ice cream at the resort’s Sweetshop Landing following their treatments.

Are your guests screaming for ice cream? Have you come up with any successful summer promotions? Email us at to share your story!

Guests Take Note of The Peninsula Spa
by ESPA at The Peninsula Chicago

spa-post-it1I have Post-Its of every size and shape at my desk. I stick scribbled yellow notes on my monitor, in my calendar, on manuscripts or proofs, and regularly fill them with to-do tasks and shove them into my purse. Safe to say, I’m addicted.

During a recent stay at The Peninsula Chicago, I came across a great use for Post-Its. One morning, I collected my Chicago Tribune from the front door of my room to read while I enjoyed my coffee and view of Michigan Avenue. Stuck on to the front of the newspaper was a small ad for The Peninsula Spa by ESPA, located on the top two floors of the hotel. The note’s message let me know that my “urban escape” was only “an elevator ride away.” Simple enough. Along with a handful of images that would entice even the busiest guest, the note mentioned a few awards the spa has won, as well as the spa’s extension. I had every reason to visit the spa, literally, in the palm of my hand. This clever note can be peeled off the newspaper and transferred into someone’s datebook as a reminder to set aside some relaxation time or can be marched right over to the phone to schedule an appointment.

Advertising doesn’t always have to be flashy, expensive, or on a massive billboard. A simple reminder of why your spa is a perfect place to spend the day is also very effective at enticing potential visitors. How have you spread the word about your spa? Any clever ideas you’d like to share? We’d love to hear how you’ve managed to get clients stuck on your spa. Let us know!

Also, for more about The Peninsula Spa by ESPA at The Peninsula Chicago, keep your eye out for American Spa’s July issue.

Bliss Gives its Marketing a Java Jolt

Bliss-sponsored coffee-cup sleeves are an innovative way of product sampling.

Bliss-sponsored coffee-cup sleeves are an innovative way of product sampling.

I stepped out for a quick break today and picked up a cup of tea across the street. Turns out that I could not escape the spa world for even five minutes because what was on the hot cup’s sleeve? An ad for Bliss! Smiling back at me was one of the spa’s signature whimsical designs along with a message, “Wake up and smell the coffee. Your skin needs protection to face the day.” The back of the sleeve also offered a deal—if people bring in the sleeve into a Bliss spa or a Sephora store, they would receive a free sample of the line’s Best of Skintentions SPF 15 Daily Moisturizer, while supplies last. Clever marketing moves such as this are the key to surviving this delicate economy. If you can attract one new customer or convince one more person to walk into your spa or try your product, then any effort you’ve made is worthwhile. Email us at and let us know about any innovative marketing ideas you’ve recently employed.

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