I’m proud to share some exciting news from some of my favorite people in business. A group of spa industry experts have launched, Uspa Immersion, a new hybrid of wellness, spa, and fitness. It is a collaborative development from three industry-leading firms with development and project planning expertise, as well as facility management, operational, and retail experience.
Uspa Immersion is a fully integrated brand featuring a focus on green and sustainable principles and an emphasis on innovations in design, education/training, services, products, and business tools. Inspired by traditional indigenous rituals and by the science of nature, Uspa Immersion uses only natural and organic products with an emphasis on performance and offers a full range of authentic services, therapeutic treatments, and wellness and life-improvement experiences.
The marriage of the Blu Spas, Ageless Esthetics, and Uspa teams has created an unequaled match of talent and experience. Their combined expertise ranges from distinctive design, turn-key operations, business analysis, product and service treatment development, product distribution, retail, sales and marketing, and training. Throughout their history of creating world-class wellness, spa, and fitness facilities and product companies globally, this team has been recognized for capturing authentic and marketable qualities from the local culture, and delivering distinctive facilities and guest experiences. Their project planning has led to the unveiling some of the best wellness, spa and fitness facilities in the world.
Collectively, the Uspa Immersion executive team has been involved in more than 350 projects in over 30 countries and includes Rob Insinger, Cary Collier, Doug Chambers, Ronel Corbin, Justin Morgan, Lisa Jacobs, Jackie Insinger, Brooke Taylor, Ashlee Anderson, and Rianna Riego. Additionally, the group has assembled a medical advisory team representing varying disciplines to guide its wellness, fitness, and life-improvement programs.
Cary Collier, the group’s principal designer, says, “Our team has carefully created a ground-breaking combination featuring truly innovative experiences; a balance of sustainable, sensuous design and technology; wellness, fitness, spa, waters, retail, and integrated web business features; and a star line-up of Uspa products and services.” Operations guru Ronel Corbin says, “While it’s the creative side of our team that breathes the soul into our Uspa Immersion, it’s the analytical side that assures our projects are functional and, ultimately, best positioned for profitability.” George Jilly, Founder of Uspa, adds, “There is a spectacular story and purpose behind everything we do – the products, the treatments, the design details. Our passion is to inspire our guests through our meticulous fusion of nature, function and purpose.”