I’m not one to shy away from giving my two-cents worth. That’s why I couldn’t help but like the way Affinia Hotels went about choosing its new spa product line. The boutique hotel brand relied on its guests to test a variety of spa products over the summer and then selected a retail spa partner based on guest feedback. The clear winner turned out to be Philosophy, which guests singled out for brand recognition, the ability to purchase the product in stores, and the whimsical messages on each bottle. Philosophy’s Lime Blossom shampoo, Blackberry Musk conditioner, Green Tea lotion, and Lime Blossom facial bar will be available in all rooms at Affinia Hotels in New York City, Chicago, and Washington, D.C. Soliciting guests to test the products is part of a newly launched comfort movement at Affinia Hotels. A key part of the hotels’ messaging and programming, Comfort by Design features platforms such as My Affinia, where guests can customize their stay with a variety of options ranging from a six-choice pillow menu to Experience Kits to explore each city. The hotel brand is now asking guests for feedback on what makes them comfortable and actually using that info to shape its offerings.