While smiling may be the last thing you want to do this week, thanks to the volatile stock market. The fact that it’s National Smile Week is reason enough to flash those pearly whites. Here, Dr. Irwin Smigel, president of the American Society for Dental Aesthetics, offers tips to ensure you’re greeting your clients with your best and brightest smile.
Want to give your clients something to smile about when the week is over? Consider offering teeth-whitening services in your spa. For more on this topic, check out “Show Me Your Teeth” in our upcoming October issue.
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