Shortcuts launched its latest feature, Scorecard, specifically for business owners who have ever wondered if expectations on staff are too low, if sales targets lack ambition, or if marketing could be more driven. Scorecard allows spas and salons to compare their performance against others in their city or state or across the country. In addition, Scorecard users can view sales, statistics, retail numbers, and more to see where they are at and where they should improve. “Many technology companies in other industries, including Google, have been creating similar systems to help their clients understand their performance and benchmark themselves against others in their category,” says Paul Tate, CEO North America for Shortcuts Software. “Viewed in context with other business results, your business data suddenly has more meaning and it’s much clearer what areas could use some work or where you excel compared to others.”
For more on new technology features and news, check out American Spa’s September issue.