Archive for April 22nd, 2011

New Book Sheds Light on the Aging Process

Now that I am over 40 (I can’t believe I just posted this information by choice), I am starting my search for the elusive Fountain of Youth. During the course of the day I am inundated with information about the secrets to staying young, and while I am paying close attention, it can become overwhelming.  From natural treatments and fitness to medical procedures, the stream of advice and techniques seem to be endless. But where is the proof that these techniques actually work? Kate Marie, the author of the new book Fast Living Slow Ageing, has the answer. At the age of 40, Marie found herself overweight and living an unhealthy lifestyle. After being diagnosed with depression, she took back control of her life and started a hormone and supplement plan. “This turgid process created a burning desire to consider my future and ultimately to want to develop a successful health and wellness strategy for the next 30 years. I wanted a long-term plan for staying well, so I thought I’d try to write one – hence the book was born,” says Marie. “Of course, with a project of the magnitude I envisioned, I knew I couldn’t do it alone.”

Marie collaborated with a team of experts that included more than 50 scientists, doctors and health practitioners to find proven and cutting edge ways on how to look and feel your best while ageing. With a clear, concise, and fact-driven  approach, this book delivers  techniques on how to get the most out of life mentally and physically through nutrition, exercise, hormones, supplements, and stress management. Lets face it—we are going to age, so it’s never to early to gather the ammunition we need to be the best we can be.

Fast Living Slow Ageing is now available through online retailers in ebook format. Visit Amazon, BN.com and the Sony Reader Store to purchase or go to https://www.ebookit.com/books/0000000325/Fast-Living-Slow-Ageing.html.

Spas Make Mom Smile for Mother’s Day

Two years ago, my mom visited me in New York over Mother’s Day weekend. We had a fun-filled day that included a champagne breakfast, church at St. Patrick’s Cathedral (one of her favs), and an afternoon at Caudalie Vinothérapie Spa at the Plaza. Along with receiving spectacular grape-themed facials, we spent hours in the lovely relaxation area, laughing, sharing stories, nibbling on cheese and crackers, and enjoying a glass of wine. It was a day filled with memories, and most of them happened at the spa. The wonderful staff and incredible customer service also cemented my love of this particular spa, and I’ve recommended to at least 20 people. As any spa operator knows, capitalizing on such a holiday and working hard to encourage word-of-mouth recommendations can spell big success, which is why you should be sure to make Mother’s Day (coming up on Sunday, May 8), an important part of your promotions next month.

Here’s what a few others in the industry are doing to celebrate:

  • ESSpa Kozmetika Organic Skincare (Pittsburgh, PA) – The Mother’s Day BOGO event allows clients to purchase one gift card valued at $500 and get a second one for free. This one-day-only event begins at 8 a.m. and ends at 8 p.m. on May 5.
  • La Costa Resort and Spa (Carlsbad, CA) – The $250 Mom and Mia package includes a 50-minute Berry Firm Facial that reawakens dry skin with the help of plant derived hyaluronic acid from strawberries and rhubarb. After the facial, mom will take home her very own Clarisonic Mia!
  • Spa Gergorie’s (Newport Beach, CA) – For the mom who wants it all, the $145 Ultimate Signature Facial is the perfect gift. This anti-aging facial includes microdermabrasion, botanical peptides, a firming lip treatment, a collagen stimulating eye treatment, and an acai antioxidant mask. The NuFace device used in the treatment uses micro currents to tone and lift facial muscles.
  • The Spa of Colonial Williamsburg (Williamsburg, VA) – Loved ones can spend the day together with the $189 Mother-Daughter Facials. Each experience a 60-minute custom facial or an advanced AHA facial. An ideal add on is the Mother-Daughter Manicure and Pedicure for $80 that utilizes refreshing mint in the treatment.
  • Terranea Resort (Rancho Palos Verdes, CA) – The 90-minute El Segundo Blue treatment is the perfect gift to help relax stressed-out moms. The $245 treatment begins with a rhythmic massage before guests are enveloped into a cocoon of revitalizing sea blue mineral clay. A head and scalp massage concludes this deeply relaxing experience.
  • The Woodhouse Day Spa (Multiple Locations)– This spa chain is offering three new spa packages for moms from April 11-May 8. The 100-minute Treasured Moments treatment includes a Swedish massage and a hydrating ginger pedicure for $115. Moments to Remember features a back, neck, and shoulder massage; a brightening facial; and an organic sugar scrub pedicure at $185 for two hours. And, the four-hour Celebrate the Moment treatment begins with a Swedish massage followed by an anti-aging minkyti facial and concludes with a reflexology-focused pedicure for $270.

What are you doing to help your clients celebrate Mother’s Day? Share your ideas here!

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