Archive for April 4th, 2011

Rejoice! Skincare Market Is Starting to Rebound

I just returned from Spatec Spring in Georgia (stay tuned this week for photos and news from the show). I’m pleased to report that the mood was one of positivity and optimism, and it seems as though more and more people are ready to start getting down to business after what has been, admittedly, a rough couple of years. So when this press release from Kline & Company came across my desk, I was excited to see that my general feelings about the industry have some statistical support.

According to Kline’s research, sales of professional skincare products rebounded in Europe and the US in 2010. While Japan remained flat with 0.1% growth, a rise in visits to professional outlets for skincare treatments gave way to sales growth for the professional skincare products market in the U.S. and Europe. Europe posted a 3.0% increase in 2010, following a 3.3% decline in 2009, and sales in the U.S. increased by 2.7% in 2010.

Growth in the U.S. was stimulated by brands of medical care providers, such as SkinMedica and SkinCeuticals, which posted double-digit gains. Market leader Obagi, entrenched in the medical care providers segment, maintained its leading position in the U.S. market, experiencing a 13% sales gain for the year. In Europe and Japan, Guinot was the leading brand in 2010.

Spas and salons remains the largest purchase channel in the U.S., but Kline experts say their market share is declining due to stiff competition from other channels and a market increasingly focusing on facial treatments. Beauty institutes are the leaders in both Europe with 59% and Japan with nearly 68% of market share.

“While some brands are well established in a single professional channel, such as Sothys and SkinMedica, an increasing number of professional skincare brands adopt multi-channel strategies,” the consulting and research firm comments. Marketers also want to appeal to a wider group of consumers, such as teenagers, mature clients, pregnant women, and men, by expanding their portfolio with specifically targeted product lines. Introducing smaller sizes of products for retail to appeal to a more frugal consumer would be another strategy to consider, suggests Karen Doskow, industry manager at Kline’s Consumer Products Practice.

The outlook is looking even better as we move into 2011 and beyond. According to the report, over the next five years the market is expected to increase at a compound annual growth rate of 4.2% in Europe, 6.7% in the U.S., and 2.6% in Japan.

Cheers to making 2011 a great year for everyone!

Spa-Goers Get Down and Dirty at Stoweflake Mountain

Spring is in the air, and it’s a perfect time to plan a little getaway, particularly for those who love the seasonal, albeit muddy, splendor of Vermont in maple syrup-making season. It’s currently the time of year when its famous maple syrup is made and the warmer weather results in some muddy magic. Stoweflake Mountain Resort & Spa is making this time even more enticing with it 30 percent savings on the Mud & Maple Getaway package (starting at $197 per person per room). The package includes two night accommodations for two people, daily breakfast for two, $50 Mud & Maple Bucks per person toward the Mountain Man Mud Massage or Vermont Maple Sugar Body Polish services in the spa, and access to fitness classes and the Sports & Wellness Center. The package is available through May 27, which gives mud and maple lovers plenty of time to partake in this sweet deal.

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