Archive for April, 2011
The ocean is full of mystery and power, enticing visitors to beaches for relaxation and water sports. But some are unaware of its fragility and the importance of maintaining the underwater ecosystem. To help advance this knowledge, Six Senses Resort & Spa Laamu in the Maldives is hosting its first annual Watermen event to pay homage to the natural wonders of the ocean. From Sept. 30–Oct. 4, resort guests will get the opportunity to meet, learn, and play with world-renowned surfers, windsurfers, kite surfers, divers, and conservationists in support of global water conservation. The conservationists will hold in-depth debates and discussions regarding all issues related to marine life and drinking water, while the athletes will offer fun-filled and challenging clinics. Packages are available for four nights ($6,000 for 2 and $4,400 for a single) and seven nights ($9,900 for 2 and $7,400 for a single) and include luxury accommodations, a gourmet breakfast and dinner daily and a barefoot gala dinner, a number of clinics and spa treatments, roundtrip seaplane transfers flights, a marine restoration in the Maldives workshop with Fabien Cousteau, beach clean up and coral reef restorations, a mural painting workshop, and movies under the stars featuring environmental documentaries. Proceeds from the event will be donated to Blue Marine Foundation, Plant A Fish, and Water Charity, three organizations that work to maintain, restore, and raise global awareness about the marine environment.
Massage Envy has seen huge growth this year. Since January, Massage Envy Franchising has sold 38 franchises and opened 18 centers. With more than 670 locations in the U.S., Massage Envy plans to continue to expand its presence in markets across the U.S. and recently announced plans to bring its convenient, affordable and professional spa and massage services to Canada. “Our team has achieved amazing milestones over the last year and in these first few months of 2011,” says Massage Envy CEO David Humphrey. “We are continuing to expand our reach with the power of a strong brand and a network of talented franchisees who are committed to providing affordable and accessible massage therapy and skincare treatments to their communities.” Entrepreneurs interested in exploring franchising opportunities with Massage Envy should visit www.massageenvy.com.
While massage therapists are typically known for their healing touch, those at Sanctuary on Camelback Mountain are taking it a step further thanks to the spa’s new required training. Designed to sensitize its team of therapists to the unique challenges of providing services to those living with or recovering from cancer, the spa has trained 24 therapists in oncology massage. “By educating our therapists to accommodate those spa-goers who have been touched by cancer, we further the mission of the Sanctuary Spa to motivate life change and provide exceptional experiences for all of our guests,” says Sanctuary spa director Robert Vance. One of the field’s foremost authorities, Charlotte Michael Versagi, LMT, NCTMB, who serves as educational director of the School of Oncology Massage at Beaumont Hospitals System, conducted a two-day session in February. A refresher course is planned for each year to keep the therapists up to date on new developments. What is your spa doing to help guests feel more comfortable?
I just returned from an amazing trip to Colorado last week, where I spent 6 days on the slopes in Beaver Creek and Vail. It had been a while since I last skied, and I am not exactly what one would call athletic (or coordinated), so I’ll admit it was rough going the first couple of days, and every bone in my body definitely took a beating. Luckily, I had an appointment for a deep-tissue massage at Bloom Spa at The Sebastian, Vail’s newest boutique hotel. Not only was I impressed by the charming five-treatment-room spa but I also liked the fact that, in addition to basic services, the menu also includes a variety of unique offerings designed to help guests acclimate to the high altitude of the Rockies. For example, the 8150 Elevation Attunement includes oxygen inhalation, a high-altitude massage, and an oxygenating elixir, while the Morning Glory treatment combines oxygen inhalation, stretching, and a foot balm and sunscreen application to help spa-goers start the day refreshed and ready to hit the slopes. Although I only had time for a massage, it was just what the doctor ordered. I left the spa feeling so relaxed that I opted to take the day off from skiing and instead hit up The Sebastian’s Frost bar, where I put my feet up and enjoyed a pain-free cup of cocoa to top off my amazing spa experience.
As a spa editor, I am regaled on a daily basis with news, press releases, and products that promote saving the skin from the ravages of the sun. But today, I was brought up to speed on something I never thought to save from the sun’s rays—eyebrows. According to Malynda Vigliotti, owner of New York City’s Boom Boom Brow Bar, fun in the sun can lead to bleached out brows, making eyebrow tinting a must-have service for summer. “It’s true, people come in all the time with bleached out brows, even one lighter than the other from the sun always hitting and bleaching out the same brow when they’re driving. It’s not pretty, but it can be fixed with a simple tinting,” she says.
Vigliotti advises her summertime clients to go a little bolder (but not too dark) when tinting their brows and to match color to skin and hair undertones. She also suggests advising clients to use a brow powder on a daily basis for added definition and boldness. (Her favs are her Boom Boom Brow Boostiers brow powders). I thought this was a great idea for updating your spa menu as we head into this steamy time of year. What are you doing to encourage clients to head to the spa for summer? Share your tips here!
May is National Skin Cancer/Melanoma Awareness Month. With just a few days left in April, you might want to give some thought as to how your spa can spread the word. More than one million people are diagnosed each year with skin cancer. It’s not all that surprising when you consider that it’s one of the most common types of cancer. Wanting to make sure its clients don’t go undiagnosed, Spa Walden (Aurora, OH) is offering a free screening with board-certified dermatologist Amy Kassouf, M.D. on May 9. Screenings will be scheduled every 10 minutes from 10am to 2pm. What is your spa doing to spread the word about prevention and early detection?
More and more people are turning away from meat and dairy to adopt a vegan lifestyle. Whether as a health or ethical choice veganism is rising in popularity, and vegans are looking for retail items, like cookbooks, that support their lifestyles, which is something you might want to consider when planning your spa’s retail offerings. I think I’ve discovered the perfect solution. Although it seems like a healthy choice that I admit is foreign to me, there are many vegans who miss the taste of a good old fashioned burger with all the fixings from the local diner. With ‘greasy spoon’ favorites in mind, author Julie Hasson has created the perfect recipe book for those who are stilling longing for the comfort food experience without the typical ingredients. In her new book Vegan Diner: Classic Comfort Food for the Body and Soul ($19.95), Hasson cooks up diner favorite recipes from breakfast to dessert with delicious, non-meat and non-dairy ingredients. Readers will find recipes for such delights as cinnamon orange rolls, very sloppy Joes, double chocolate strawberry pie, and more. She has even created a unique recipe for “the blue plate special,” a staple at diners across the country. So collect your quarters for the jukebox, and let the mouth watering begin!
SpaClique will host its SKINovations online event on May 11-12 to bring spa operators, spa owners, estheticians, and medical professionals together. The event will offer valuable education sessions from industry experts and live chat opportunities with vendors in the virtual Spa iExpo. In addition to learning about the most advanced skin technology and the latest procedures, attendees will be able to network with others in the industry and browse the virtual exhibit floor. For more information, visit www.spaclique.com.
Now that I am over 40 (I can’t believe I just posted this information by choice), I am starting my search for the elusive Fountain of Youth. During the course of the day I am inundated with information about the secrets to staying young, and while I am paying close attention, it can become overwhelming. From natural treatments and fitness to medical procedures, the stream of advice and techniques seem to be endless. But where is the proof that these techniques actually work? Kate Marie, the author of the new book Fast Living Slow Ageing, has the answer. At the age of 40, Marie found herself overweight and living an unhealthy lifestyle. After being diagnosed with depression, she took back control of her life and started a hormone and supplement plan. “This turgid process created a burning desire to consider my future and ultimately to want to develop a successful health and wellness strategy for the next 30 years. I wanted a long-term plan for staying well, so I thought I’d try to write one – hence the book was born,” says Marie. “Of course, with a project of the magnitude I envisioned, I knew I couldn’t do it alone.”
Marie collaborated with a team of experts that included more than 50 scientists, doctors and health practitioners to find proven and cutting edge ways on how to look and feel your best while ageing. With a clear, concise, and fact-driven approach, this book delivers techniques on how to get the most out of life mentally and physically through nutrition, exercise, hormones, supplements, and stress management. Lets face it—we are going to age, so it’s never to early to gather the ammunition we need to be the best we can be.
Fast Living Slow Ageing is now available through online retailers in ebook format. Visit Amazon, BN.com and the Sony Reader Store to purchase or go to https://www.ebookit.com/books/0000000325/Fast-Living-Slow-Ageing.html.
Two years ago, my mom visited me in New York over Mother’s Day weekend. We had a fun-filled day that included a champagne breakfast, church at St. Patrick’s Cathedral (one of her favs), and an afternoon at Caudalie Vinothérapie Spa at the Plaza. Along with receiving spectacular grape-themed facials, we spent hours in the lovely relaxation area, laughing, sharing stories, nibbling on cheese and crackers, and enjoying a glass of wine. It was a day filled with memories, and most of them happened at the spa. The wonderful staff and incredible customer service also cemented my love of this particular spa, and I’ve recommended to at least 20 people. As any spa operator knows, capitalizing on such a holiday and working hard to encourage word-of-mouth recommendations can spell big success, which is why you should be sure to make Mother’s Day (coming up on Sunday, May 8), an important part of your promotions next month.
Here’s what a few others in the industry are doing to celebrate:
- ESSpa Kozmetika Organic Skincare (Pittsburgh, PA) – The Mother’s Day BOGO event allows clients to purchase one gift card valued at $500 and get a second one for free. This one-day-only event begins at 8 a.m. and ends at 8 p.m. on May 5.
- La Costa Resort and Spa (Carlsbad, CA) – The $250 Mom and Mia package includes a 50-minute Berry Firm Facial that reawakens dry skin with the help of plant derived hyaluronic acid from strawberries and rhubarb. After the facial, mom will take home her very own Clarisonic Mia!
- Spa Gergorie’s (Newport Beach, CA) – For the mom who wants it all, the $145 Ultimate Signature Facial is the perfect gift. This anti-aging facial includes microdermabrasion, botanical peptides, a firming lip treatment, a collagen stimulating eye treatment, and an acai antioxidant mask. The NuFace device used in the treatment uses micro currents to tone and lift facial muscles.
- The Spa of Colonial Williamsburg (Williamsburg, VA) – Loved ones can spend the day together with the $189 Mother-Daughter Facials. Each experience a 60-minute custom facial or an advanced AHA facial. An ideal add on is the Mother-Daughter Manicure and Pedicure for $80 that utilizes refreshing mint in the treatment.
- Terranea Resort (Rancho Palos Verdes, CA) – The 90-minute El Segundo Blue treatment is the perfect gift to help relax stressed-out moms. The $245 treatment begins with a rhythmic massage before guests are enveloped into a cocoon of revitalizing sea blue mineral clay. A head and scalp massage concludes this deeply relaxing experience.
- The Woodhouse Day Spa (Multiple Locations)– This spa chain is offering three new spa packages for moms from April 11-May 8. The 100-minute Treasured Moments treatment includes a Swedish massage and a hydrating ginger pedicure for $115. Moments to Remember features a back, neck, and shoulder massage; a brightening facial; and an organic sugar scrub pedicure at $185 for two hours. And, the four-hour Celebrate the Moment treatment begins with a Swedish massage followed by an anti-aging minkyti facial and concludes with a reflexology-focused pedicure for $270.
What are you doing to help your clients celebrate Mother’s Day? Share your ideas here!