Archive for March 15th, 2011

Las Ventanas Offer Spa-Goers
A Multi-Sensory Experience

As I’ve mentioned before, my favorite resort in Mexico is Las Ventanas al Paraíso, A Rosewood Resort in Los Cabos. In addition to my fond memories of the beautiful private suite, the crystal blue water, the expansive beach, and the delicious cuisine, I especially remember my overall feelings of contentment and relaxation during my visit…as if I didn’t have a care in the world. Now guests have one more experience that will help them feel that way with the introduction of the Spa Pod, a multi-sensory self-contained hydrothermal spa capsule that combines steam, water therapy, and infrared heat. The benefits include an increase in basal metabolic rate, a cleansing of unwanted toxins and impurities in the body, relief of muscle aches and fatigue, and even weight loss because it eliminates excess fluid and alleviates bloating. Guests can choose to add this unique component to one of the spa’s popular treatments, choose from one of the packages that has been created involving the pods, or simply use the pod on its own for total relaxation. Says spa manager Irena Ugalde, “The depth and intensity of the benefits go far beyond what is achieved with typical spa treatments. They are ‘reawakening experiences’ for the guest.” And I thought paradise couldn’t get any better.

Healing Arts for Humanity Offers Way
For Spas to Help Japan

After Haiti was hit by a devastating earthquake last year, Bruce Schoenberg, CEO of Oasis Day Spa, spearheaded the creation of the Healing Arts for Haiti committee, which we at American Spa took part. The committee then organized an event that brought the beauty, health, and wellness community together to raise awareness and money for those in need following the natural disaster. The event raised nearly $25,000 for UNICEF. After seeing the images of the recent earthquake and subsequent tsunami in Japan, I, like many others, want to help in any way possible. Fortunately, the newly named Healing Arts for Humanity committee is already on it and encouraging others to join the cause. If you would like to help, consider partnering with Healing Arts for Humanity by joining its Facebook community.  All members will be featured on the website, which can be used to promote their spas. “While we can look to organize a one-day event similar to Healing Arts for Haiti, I feel we as a community can be far more effective in helping by collectively organizing and donating a portion of receipts to a designated charity,” says Schoenberg.  The committee is considering asking participating members to donate 5 percent of their receipts to the designated charity.

In response to the tragedy, Episciences, Inc. is donating 2 percent of all proceeds, both in online sales and from Epionce Professionals, throughout the month of March to the American Red Cross Japan Tsunami Disaster Relief fund. Keep us posted on how your spa or company is making a difference.

Essie Supports One Day Without Shoes

On April 5, Essie Cosmetics will be joining forces with TOMS Shoes to support One Day Without Shoes, a global campaign to raise awareness of the millions of children at risk for disease and infection as they grow up without shoes. Designed by Essie Cosmetics and TOMS Shoes, a special limited-edition nail color, aptly named One Day Without Blues, encourages people to go barefoot with can’t-miss toes.

Beginning March 8, the first 5,000 people who support the day will receive a bottle of Essie One Day Without Blues nail color, a light blue shade designed to mirror the TOMS Shoes flag. Fans can join by visiting the TOMS Shoes website or the TOMS Shoes or Essie Facebook pages and show support by posting a barefoot photo or brief video online.

A short video featuring leading ladies in the beauty and fashion world has been created to encourage groups to paint their toes and go without shoes so kids don’t have to. Participants included Lucky magazine editor-in-chief Brandon Holley, DIY blogger and PS I Made This author Erica Domesek, beauty guru Karla Sugar, and others from Makeup.com, Fashism.com, and Birchbox.com. To date, One Day Without Shoes participation has included celebrities Demi Moore, Heather Graham, Kristen Bell, Olivia Wilde, Mary-Kate and Ashley Olsen, Hanson, Edward Sharp & The Magnetic Zeroes, Nneka, and others.

“We are excited to be partnering with Essie Cosmetics for One Day Without Shoes,” says Blake Mycoskie, TOMS founder and chief shoe giver. “This is the day we raise awareness around the world and ask people to do something—anything—without shoes. We’re thrilled that Essie is helping us do that in an interesting and fun new way.”

“TOMS has really shined a light on the millions of children around the world at risk for disease and infection because they lack proper footwear,” says Essie Weingarten, founder and creative director at Essie Cosmetics. “We are thrilled to partner with such an incredible company. On April 5, we’re encouraging everyone to show their blue Essie toes so kids don’t have to!”

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