“Retail mix is important, as spas cater to a mix of clients that they might see once as a resort guest or those that are regular local clients. Guests look to the spa to carry products used in treatments but also want to be exposed to products that complement the services they experience. Key products are certainly those the guests are exposed to in treatments and are used to maintain the results achieved. From there, you can offer items that are perfect for your clients’ children, gift items, and apparel that rotate regularly. Not every guest or client will buy a product from this category, but it certainly allows for a more diverse and fun shopping experience each time they visit.”—Tessa Kienow, spa director, Solitude Spa at Teton Mountain Lodge & Spa (Teton Village, WY)
Look for more retail strategies in our upcoming issue of Shelf Life in the March issue.