Ahin Wellness & Spa Offers
An Ideal Respite from Rough Seas

This past weekend, I passed through Buenos Aires on my way home from an epic trip to Antarctica. While there, I had an opportunity to spend a night at the Palacio Duhau Park Hyatt Buenos Aires and experience an Aromasoul Renewal ($150, 50 minutes) at Ahin Wellness & Spa. The menu paints an enticing picture of the treatment by describing the hands of the therapist as “dancing like the waves.” After several days of tossing and turning on the Chilean icebreaker the Antarctic Dream while crossing the Drake Passage, I was a bit leery of any sort of wave action. However, the Comfort Zone massage soon lulled me into a state of total relaxation. It was the perfect antidote to 10 days at sea.

Belava Introduces Pedicure Chair Contest

Springtime is the perfect time to prettify your spa with new furniture and equipment. Belava is offering you the chance to just do this for free with its No-Plumbing Pedicure Chair contest. The company is giving away a chair in the color of your choice (either black or beige/gold) to the entrant with the best essay about the brand. To enter, submit 300 words on one of two topics:

Topic 1: Why did you choose to use Belava Disposable Liners, the Belava Pedicure Tub, the Belava Heater/Massager, and/or the No-Plumbing Indulgence Pedicure Chair? How are Belava Pedicure Products helping you? In your professional opinion, what could be done to make Belava products even better?

Topic 2: For non-Belava users, how do you deal with your state board’s sanitation requirements when providing pedicure services?

The winner will receive the chair, which has a retail value of $1,088, as well as free shipping. The contest is opened to licensed nail technicians, students, and spa/salon/school owners. Proof of eligibility is required. The deadline for submissions is April 15.

See complete rules and enter at http://www.belava.com/t-Contest.aspx. You can also mail your entry to Belava, LLC, P.O. Box 9068, Canoga Park, CA 91309. Be sure to include a telephone number so Belava can contact you.

Mandarin Oriental Hyde Park, London Helps Ladies Paint the Town Red

Fashionistas who like to kick up their perfectly attired—and perfectly primped—heels are flocking to The Mandarin Oriental Hyde Park, London, which has teamed with acclaimed shoe designer Christian Louboutin with the Paint the Town Red package (starting at $800 per night). It includes a manicure and pedicure for two at the award-winning spa, where guests select from a choice of rich red nail colors; a private appointment in the hidden Library Room of Christian Louboutin’s flagship London boutique; two Paint the Town Red cocktails in the Mandarin bar; and brunch at the hotel’s new restaurant, Bar Boulud, which includes a bottle of red wine or two Bloody Marys. After enjoying the pleasures of this exciting and elegant day, guests can strut through the hotel’s lobby wearing their signature red-soled heels.

Tweezerman Gives Back

Since its inception, Tweezerman has maintained an essential Second Bottom Line program that shares profits with those in need. Celebrating its 30^th anniversary in 2010, the company continues to give back to numerous humanitarian, environmental, community, and charitable organizations. As part of its milestone anniversary year, Tweezerman launched the 2010 Paw Print Mini Slant Tweezer & Matchbox Itty Bitty Files, which supports the Humane Society of the United States. Tweezerman also continued its passionate commitment to Breast Cancer Awareness in 2010 by donating a portion of proceeds from the Precision In Pink Slant Tweezer initiative to the following national and local Long Island Breast Cancer Charities: CancerCare, Glen Cove C.A.R.E.S., Beth Tortolani Foundation, and the Babylon Breast Cancer Coalition. This spring, the company plans to donate a portion of proceeds from the new Reach For The Stars Mini Slant Tweezer and Zip File to Starlight Children’s Foundation, which helps brighten the lives of children with chronic and life-threatening illnesses through entertainment, education, and family activities.

Treasure Seekers Rejoice As OPI
Launches ‘Pirates’-Inspired Collection

Movies have the ability to inspire ideas, emotions, and even fashion trends. This spring, “Pirates of the Caribbean” lovers with a penchant for colorful polish will be loving OPI’s new Brights collection, featuring six limited-edition nail lacquers and a new Silver Shatter coat formula that creates a shimmering two-texture finish. The new collection is being launched in celebration of “Pirates of the Caribbean: On Stranger Tides,” and was “inspired by a world filled with mythical mermaids, gleaming treasure, and high-seas adventure,” says Suzi Weiss-Fischmann, OPI executive vice president and artistic director. “With shades ranging from sage and lavender to khaki gray and pastel pink, these colors are evocative of a warm, tropical setting, with a classic nautical influence.” The limited-edition shades will be available in spas and salons in May 2011. For more information, visit www.opi.com.

Sunless Inc. to Bring EVOLV
Sidekick to IECSC New York

Among the innovative new products making their debut at IECSC New York will be the EVOLV Sidekick. Developed by Sunless Inc., it is the first heated sunless airbrushing system, and it delivers a specially formulated, vitamin-enriched, and fully customizable tanning experience.

The EVOLV sunless experience lasts for 20 to 30 minutes and begins with a warm flow of heat that gently prepares the skin for a flawless application, all while keeping clients comfortable with its one-of-a-kind heat infused process. Next, a controlled amount of tanning mist envelops the body and melts into the skin. The system also features scent and color customization and products for pre- and post-application that extend the life of the tan.

“We’re introducing this first ever technology to the sunless industry because we wanted to change the overall sunless experience, making the application process as enjoyable as the results,” says Ricky Croft, vice president of marketing for Sunless Inc. “This new experience is completely designed around heat, including our heat engineered tanning formulas that literally melt into the skin. This added heat prepares the skin by opening the pores and allowing the sunless solution to penetrate as deeply as possible. But it also speeds up the drying-time, so clients are in and out in no time.”

For more information, visit www.evolvsunless.com.

Yüm Gourmet Skincare To Debut
New Pro Treatment at IECSC NY

The Yüm Ferulic Apple-C Treatment from Yüm Gourmet Skincare is a fun and clinical skin revitalizing procedure that effectively addresses hyperpigmentation, acne, dryness, and dehydration. Suitable for even sensitive skin types, this treatment stimulates the dermis through a series of warm and cool responses that open pores and invigorate devitalized skin. A unique treatment, from peel to finishing masque, the skin is infused with intensive levels of vitamin C and ferulic acid, which minimize and help prevent hyperpigmentation.

The new collection includes the Apple Sugar Peel, Asafetoda Neutralizing Solution, Ferulic Apple-C Serum, and the DNA Apple Smoothing Masque. These products, in conjunction with the Pro-Peel Prep and Whipped Meringue Lip Conditioner, are included in the Ferulic Apple C Treatment Starter Kit.

As a show special, clients who purchase the Ferulic Apple C Treatment Starter Kit at the upcoming IECSC New York event will received $26 off the regular price of $125. Those who place a $500 order at the show will receive the Starter Kit for free. To take advantage of our show specials, visit booth #739.

For more information, call (877) 902-2332 or email info@yumskincare.com.

What has been your most effective retail strategy?

“It’s all about the client and listening to his or her needs and concerns. When we match the client with the perfect products, the results are unparalleled. Our best-selling products are mineral based, as everyone prefers to be natural when spending time in the great outdoors.”—Sarah Welles, spa director, The Ranch Spa at The Ranch at Rock Creek (Philipsburg, MT)

Look for more retail strategies in our upcoming issue of Shelf Life in the March issue.

Christina Cosmeceuticals Launches in the U.S.

Christina Cosmeceuticals, the Israeli-based professional cosmeceutical company, is now available to estheticians in the U.S. Creator Christina Zehavi and her team of world-class scientists have worked together to offer synergy between in-cabine treatments and at-home treatment products. The Christina collection offers seven multi-stage professional treatments accompanied by a selection of home care to enhance in-cabine results. The collections include: Unstress, which addresses redness, irritation, and puffiness; Forever Young, which helps skin retain a youthful glow and young appearance lost through the aging process as well as environmental damage; Wish, which uses advanced scientific ingredients known to slow the aging process and help to repair damage, resulting in restoring the look of younger skin texture and radiance; Silk, which helps lift and firm skin for immediate visible results; FluorOxygen+C, which helps reverse the signs of environmental sun damage; Comodex, which is formulated for combination and oily skin to help prevent and  heal damage; and Rose de Mer, which helps refine skin texture. “I am thrilled to be able to bring to the U.S. professional a brand that combines clinical and scientifically based efficacy with a great traditional aesthetic foundation,” says Joe Contorno, president and CEO of Christina USA. “Building on almost thirty years of working hand-in-hand with professional aestheticians throughout the world, Christina is a trusted friend and partner for estheticians worldwide.”

Get a Preview of IECSC New York’s Show Floor

The International Esthetics, Cosmetics & Spa Conference (IECSC) is coming up and will take place March 6-8 in New York City at the Javits Center. Here’s a glimpse at some of the unique offerings that will be available on the show floor. Click here to register today.

3000BC @ HOME
Booth: 344
Earn 25% commission on sales and be your own boss. This modern skincare business combines Facebook, ecommerce with social selling, FDA-approved skincare, amazing training, and personal service. We are set apart with the Skin Scope, an amazing diagnostic tool.
www.3000bcHOME.COM

Brushes by Karen/ColorStrokes Cosmetics
Booth: 834
Private Label Brushes: More than 500 cosmetic brush styles are stocked for immediate availability or can be custom made to your specifications. Collections include 100% synthetic, cruelty free, vegan brushes that are super soft and gentle on sensitive skin. Your company name can be printed on the handles at no extra cost.
www.BrushesbyKaren.com

Celmonze
Booth: 332
DUO is the synthesis of GENETIQUE and REVIVE. CELMONZE’S GENETIQUE unlocks nature’s miraculous DNA code to longevity and self-regeneration while CELMONZE’S REVIVE empowers skin’s vital cell stability. Combined, the powerful DUO delivers a potent youth-extension beauty solution that’s long lasting.
www.celmonze.com

Dermlelect
Booth: 313
The Dermelect brand is wholly focused on creating universal, targeted solutions that leave women beautiful as well as beautifully informed, confident, and with an elevated self-esteem. The range is broken down into eight anti-aging categories: wrinkle treatments, skin solutions, lightening and brightening, lips, décolleté, total body, eye care, and nails/hands.
www.dermelect.com

Michael Marcus
Booth: 637
The Michael Marcus Cosmetics collection is a botanically based palette of brilliant colors, hues, and shades customized to complete every woman’s individual style and can be worn by women of all ages and skin types. Michael Marcus is carried in department stores, the Four Seasons hotel chain, and the top echelon of spas and salons. Celebrity fans include Marcia Cross, Mya, Izabella Miko, Paula Deen & Deborah Norville, to name a few.
www.michaelmarcus.com

RAW
Booth: 419
A scientifically formulated skincare regimen exclusively for men, RAW uses the power of raw organic minerals, plants, and cutting-edge biotech ingredients, offering the ultimate regimen to rejuvenate men’s skin. This promise will immediately be evident in the form of younger, healthier, and more refined-looking skin.
www.rawmethod.com

Rhonda Allison
Booth: 419
The Rhonda Allison Difference lives up to its commitment to bring skin to its optimal potential for health and beauty with its cutting-edge cosmeceutical skin care line using ingredients such as retinols, EGFs, peptides, AHAs, botanicals, and stem cell technology, an expansive Pro Back Bar, and extensive education and training.
www.rhondaallison.com

For more information about the show, visit www.iecsc.com.

—Compiled by Tina Kassimis, Marketing Director