While it may feel like summer will never return here in New York City, it’s important to remember to make daily sunscreen application a priority, even when it’s cold and overcast. While we all have a tendency to be lax about sunscreen in the winter months, there is one group who seems to forget about this important practice year-round—men. MenScience Androceuticals, creator of men’s skincare, grooming, and nutritional products, has published proprietary research that shows men often choose vanity over the health of their skin. The company recently conducted a poll of 167 men, ages 20 to 55, and asked them about their sunscreen usage, and here are the not-so-spectacular results:
I urge you to take this study as a reminder to educate your male clients about the importance of year-round, daily sunscreen application and to make suncare an important focus of your spa’s retail offerings. (Check out MenScience’s TiO2 Sunblock SPF 30, a waterproof, broad-spectrum sunblock that provides protection from UVA and UVB rays using titanium dioxide, an FDA-approved physical sunblock that deflects harmful rays from skin’s surface, as an option.) After all, we’re in the business of promoting wellness, and there’s nothing healthy about skin cancer and aging skin.