Archive for February 10th, 2011

What has been your most effective retail strategy?

By Guest Blogger | Feb 10, 2011

“Retail mix is important, as spas cater to a mix of clients that they might see once as a resort guest or those that are regular local clients. Guests look to the spa to carry products used in treatments but also want to be exposed to products that complement the services they experience. Key products are certainly those the guests are exposed to in treatments and are used to maintain the results achieved. From there, you can offer items that are perfect for your clients’ children, gift items, and apparel that rotate regularly. Not every guest or client will buy a product from this category, but it certainly allows for a more diverse and fun shopping experience each time they visit.”—Tessa Kienow, spa director, Solitude Spa at Teton Mountain Lodge & Spa (Teton Village, WY)

Look for more retail strategies in our upcoming issue of Shelf Life in the March issue.

Surgeon General To Speak at Washington Spa
Alliance’s First Annual Symposium

Manifesting its mission to act as a knowledge center to promote the exchange of education and innovation in the spa field, the Washington Spa Alliance has announced its First Annual Symposium, which will be held at the National Press Club in Washington, D.C., on March 24. Headlining the day’s roster of expert resources in allied fields will be Regina Benjamin, M.D., who will be offering a presentation entitled “The Surgeon General’s Vision for a Healthy and Fit Nation.” Symposium presenters also include the renowned Pam Peeke, M.D., as well as Philippe Bourguignon, vice chairman of Revolution, LLC and CEO of Miraval.

Entitled, New Realities: Redefining the American Spa Experience, the symposium will gather leading minds in the disciplines of health, food, science, beauty, travel and sustainability for a discussion of common issues. Demonstrating that the spa industry is the arm that envelops all of these segments, the symposium will illuminate the importance of working together to promote the wellbeing of the nation.

For more information, visit

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