Archive for February 2nd, 2011

Marriott Launches New Spa Concept

Marriott International recently introduced a new spa concept, Saray Spas. Officially launched yesterday at the Dubai Marriott Harbour Hotel & Suites, Saray Spa encompasses the rich customs of the Middle East. The spa embraces Arabic design elements and consists of treatments and services that provide guests with an authentic and holistic experience. “We are very excited to introduce Saray to Marriott’s growing spa portfolio,” says Sharilyn Abbajay, vice president of spa for Marriott International. “Our hotels worldwide now have an option of incorporating a spa that is culturally relevant and unique to their guests’ visit. The heart of Saray features the traditional Hammam, which for centuries have been used in the region as gathering places to cleanse and nurture.” All products and ingredients used at Saray are true to their Middle Eastern roots and the Dead Sea is a major feature in Saray treatments. Saray Spa combines the rich minerals and mud from the Dead Sea with additional essences that contain beneficial properties such as honey, pomegranate or yoghurt to stimulate, beautify and revitalize. In addition to Dubai Marriott Harbour Hotel & Suites, Saray Spa will open in the JW Marriott Hotel Tripoli in Libya, Renaissance Doha City Center Hotel in Qatar, and JW Marriott Marquis Dubai.

New IMC Spa Consultant Certification Debuts

When I meet people who are looking to either open a spa or update their spas, some of the most common questions I’m asked involve hiring a great spa consultant. While our industry has some incredibly talented individuals who have created incomparable spas, there are, unfortunately, some unqualified people who have donned the title of spa consultant who don’t have the ideal qualifications. Aware of this fact, a talented team of consultants have joined forces to create a spa consultant certification program to ensure that their members are the best they can be. The Spa Chapter of International Management Consultants (IMC USA) has earned the prestigious ISO/IEC 17024 accreditation for its Certified Management Consultant (CMC®) certification process that meets global standards of technical competence and professional conduct in more than 40 nations. The CMC mark involves a rigorous written and oral examination process and is awarded to a select few consultants who have achieved a level of performance that includes technical competency and ethics; global standards in consulting competencies; professional behavior; client and project management; and personal conduct.

“It’s far safer and ultimately easier and faster to engage a professionally vetted spa consultant with the necessary experience, tools, and ability than to follow a shoestring approach,” says Deborah Evans, president of the Spa Chapter of IMC USA. “Serious errors made in critical planning areas can ultimately jeopardize the success of the entire project.”

According to Evans. IMC Spa Chapter consultants are equipped with the knowledge, experience and expertise to objectively identify client needs, problems and issues, and propose and implement effective and cost-efficient solutions.  Spa Chapter consultants are committed to promoting excellence and ethics in management consulting through obtaining (CMC®) certification and continuing education. They must possess the basic experiential and academic requirements necessary to become Certified Management Consultants, including a minimum of three years full-time management consulting experience and Bachelor’s degree.  They must commit to achieving this status within one year of being accepted as a Spa Chapter member.

“Our members commit themselves to ongoing education and professional development, voluntary certification, and a strong commitment to ethical standards and satisfied clients,” says Evans. ”As independent professionals, we adhere to the IMC Code of Ethics that details a standard of conduct which truly raises the bar and sets new standards for the spa consulting practice.”

To find an IMC Spa Chapter member, visit for a directory of professional spa consultants.

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