Tweezerman Celebrates 30th Anniversary

Tweezerman commemorated its 30th Anniversary with an intimate luncheon at West Hollywood’s swank Sunset Tower Hotel on November 18. Attendees enjoyed champagne and a three-course meal as Tweezerman president and CEO Dr. Cornelia Wittke highlighted the successful changes and growth of the company over the last 30 years. To conclude the celebration, the Tweezerman team presented product highlights that focused on key existing and staple items in the Tweezerman Professional line as well as the new Tweezerman Professional products for 2011. “We are firmly entrenched in and embraced by the industry, and this milestone underlines it,” says Wittke. “We couldn’t be more excited about our birthday. The brand began with a pair of tweezers and has expanded into a full range of beauty tools for brows, lashes, manicure, and pedicure. We have exciting growth plans for the future and will keep ‘wowing’ beauty professionals with top quality tools and exciting innovations.”