There’s a chill in the air here in Ft. Lauderdale, FL, thanks to a cool front sweeping through the East Coast. But spa lovers are staying warm in the Broward Country Convention Center as they flock to the International Esthetics, Cosmetics and Spa (IECSC) event. I just returned from day one of the show, and the aisles are packed, the classrooms are full, and business is being done. Here, take a look at some scenes from the show.
I’m looking forward to tomorrow, where I’ll be moderating a panel discussion, “Running a Successful Luxury Spa.” If you are in the area, be sure to come to the show and join spa directors from several acclaimed area spas to find out how they have risen to the top in one of the country’s most competitive marketplaces. This interactive panel will touch on current trends in the high-end spa market as well as successful marketing, operations and retail strategies. Panelists include Lexay Reina, Spa Director, Lago Mar Resort and Club; Michael Wilson, Spa Director/General Manager, Bliss Spa; and Movita Hernandez, Spa Director, The Ritz-Carlton, Fort Lauderdale. Admission to this panel discussion, plus 35 other classes in the Spa Business Conference, are free with your $45 daily admission ticket!
For more information on IECSC Florida or to register to attend, visit www.iecsc.com or call (800) 498-6984. And stay tuned for more photos from the show!