How Do You Make Your Retail Area Stand Out?

“When presenting our retail area to guests, we always use well-lit space. Whether a beautiful custom display case or a niche in a wall, we want the retail to really pop. We find lighting the products attracts attention, and we support the lighting by presenting colorful and unique packaging for our products. A bright and cheerful color stands out under the lighting and attracts guests to the displays. Lastly, we always have a featured product for the day, and guests are encouraged to sample it. Through combining these techniques, our retail space has become an excellent source of added revenue.”—Jaime Milanick, spa director, The Spa at Hammock Beach Resort (Palm Coast, FL)