Archive for August 10th, 2010

Ivy Spa and Fitness Club Uses Social Media to Encourage Green Efforts

While everyone seems to be all a twitter about using social media these days, you may still be wondering how to use it to your spa’s advantage. Well, the folks at the eco-friendly Ivy Spa and Fitness Club (Minneapolis) recently came up with an idea that not only benefits their spa but also their clientele. Last month, they launched a contest to determine the spa’s ultimate “Green All-Star” on Facebook. To enter, participants had to “Like” Ivy Spa Club and/or Ivy Fitness Club and then upload a photo of themselves performing an environmentally friendly activity in progress, such as installing an energy-saving light bulb or developing a compost system. Ivy Spa and Fitness Club management then reviewed the submissions and chose the winner, who had submitted a photo of her two sons separating and recycling their plastic containers at the local food co-op. She was awarded an Ivy Signature Experience Package (worth $400), which includes a Signature Massage, a Facial, a Manicure, a Pedicure, and a product gift basket.

While social media efforts such as this can help encourage people to be more green-minded, they can also build brand awareness and create positive associations with your spa. “Being eco-friendly should be rewarded,” says Ivy Spa and Fitness Club owner Pamela Margolis. “We want Ivy fans to know we appreciate their environmentally sound choices.” For more on how social media can benefit your spa, check out “Social Media Secrets” in our upcoming September issue.

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