I just returned from my first-ever Cosmoprof North America event in Las Vegas, and I am happy to report that it was a successful show, something that bodes well for the recovery and growth of our industry. The event, held from July 18–20, brought more than 700 exhibiting companies to a sold-out show floor along with 25,000 attendees that included importers, distributors, manufacturers, and global beauty leaders. The show also marked the debut of One-2-One Beauty Matchmaking, which featured scheduled appointments between exhibitors and high-profile attendees. Other interesting elements were the International Country Pavilions, which allowed small- and medium-sized companies from select markets to obtain direct face time with distributors and retailers to secure U.S. distribution. Featured countries at the 2010 show included Argentina, Brazil, Bulgaria, China, Italy, South Korea, and Taiwan. Yet another show highlight was the Discover Beauty pavilion, which helped introduce new and emerging brands to the marketplace. The Discover Beauty Award also returned this year with 13 brands participating that were judged on creativity, innovation, and market readiness by specialty retailers such as Beauty Collection, C.O. Bigelow, Henri Bendel, Home Shopping Network, Pure Beauty, and Studio BeautyMix, as well as various beauty bloggers. This year’s winner was Barista Bath and Body, a full line of natural hair and skincare products that the benefits of coffee. Other highlights included an extensive education program, complete with roundtable discussions and panels featuring industry leaders, and the North American Hairstyling Awards (NAHA). Cosmoprof North America 2011 is planned for July 24–26 at the Mandalay Bay Convention Center in Las Vegas. For more information, visit www.cosmoprofnorthamerica.com.