New Website Helps Combat Cosmetic Industry Misconceptions

Talk knowledgeably with your clients about their product concerns with help from Personal Care Truth, a comprehensive new website that reveals what hidden ingredients may be in their favorite foundation or eye cream. Lisa M. Rodgers and Kristin Fraser Cotte, founders of their own natural bath, body, and personal care lines, have created the site to fight misinformation in the cosmetics industry. Personal Care Truth is dedicated to providing consumers with factual data about their products, including information about FDA regulations, legislation, ingredients, and scientific data. Rodgers and Cotte have sought out a variety of experts including chemists, researchers, and formulators to provide insight and answers to consumers’ questions. These top industry experts provide Personal Care Truth with reliable information based on scientific fact, which enables consumers to make informed decisions on products they purchase. Says Cotte, “The response to our site has been nothing short of amazing, further validating the fact that consumers want the truth about what goes into and on their bodies.”

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