What Plans Do You Have For the Spa
For the Upcoming Summer Season?

“The summer in New York City lends itself to exciting parties, weekends in the Hamptons, and looking fabulous. We will focus our treatments around summer trends in order to cater to our clients needs. For example, we have created some summer packages such as the Break Out Bikini ($100, 75 minutes), which includes a bikini wax, a body scrub, and a spray tan. From a marketing standpoint, summer is a time to create mini getaways for those not traveling. We try to add little luxuries to our treatments, such as complimentary mini add-ons like foot scrubs with citrus-infused sea salt, deep cleansing scalp treatments, and cooling leg gel massages, as well as offer indulgent spa treats and cool drinks at check in, and wrap the cost of take-home products into the service price. I also check out local boutiques, many of which are promoting new bathing suit and shoe designers, as well as jewelers with hot up-to-the-minute summer lines, and then tap into these launches by creating a gift-with-purchase gift certificate, such as express pedicures, manicures, and spray tans to be handed out at point of purchase. This is a great way to reach out to our target demographic and gain exposure.”—Margaret Lora, spa director, Spa Merge (New York City)

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