Archive for April, 2010

BareEase Helps Clients Banish Bikini Wax Pain

Summer is rapidly approaching, which means that your bikini waxing books will soon start filling up, and your clients are starting to dread their agonizing upcoming waxing appointments. Anesthesiologist Dr. Edna Ma, M.D., has found a way to make a painful procedure much less worrisome with BareEase & Cream, a pain-relieving hair removal prep kit. The BareEase & Cream kit includes a numbing cream and a latex panty that acts as an occlusive dressing to isolate the cream for better and more effective absorption pre-wax.  This innovative combination of garment and medication is designed to make hair removal treatment an ouchless, safe, and convenient experience. something that is certain to garner loyalty from your thankful waxing customers.

Here are some other tips from Dr. Ma for you to pass along to your clients to help them ease the burn of bikini waxing:

  • If you are not allergic to acetaminophin (Tylenol) or ibuprofen (ADVIL), take these about one to two hours prior to your treatment. These medications take longer to take effect, but decrease inflammation and pain for hours.
  • Plan your bikini hair removal after your period.
  • Trim the hair prior to waxing. For the procedure, keep the hair to ¼- ½ inch, this is the ideal length. If the hair is too long, it will be more painful. But if the hair is too short, the wax will not stick.
  • Relax and breathe. Take a deep breath when the wax is applied, and exhale when she tugs off the strip.

The BareEase & Cream Prep Kit for Ouchless Hair Removal kit is available now at www.bareease.com. Learn more about it IECSC Las Vegas, April 24-26 at the Las Vegas Convention Center, at Booth # 1768.

HydroMassage Offers Free Massages on Tax Day

I’m not one for leaving things until the last moment, that’s why I filed my taxes last month. Of course, the promise of a refund was another added incentive. However, that’s just me. If you’re feeling a bit taxed this tax day then you may want to treat yourself or rather let HydroMassage treat you with a complimentary session between April 15 and April 18. HydroMassage beds, which combine the benefits of water, heat, and massage, allow users to engage in treatments while remaining dry and clothed. Says HydroMassage president Paul Lunter, “We saw this as a great fit for HydroMassage because we know millions of Americans could use a little extra stress relief during this time of year. In addition to helping with stress, HydroMassage can help provide temporary relief from muscle tension and minor aches and pains.” To find a free HydroMassage location near you and download a free massage coupon, visit www.hydromassage.com/taxday.

Fashionizer Spa Uniforms Launches New Website

Fashionizer Spa Uniforms recently launched its website www.fashionizerspauniforms.com to provide spa managers and buyers with an easy, stress-free online shopping experience. The site features an extensive range of organic spa uniforms in an array of bright and classic colors, including black, brown, caribbean water blue, cream, ice white, and leaf green. Tops and pants can be mixed and matched to create a look that complements each individual spa’s atmosphere. Uniforms are available for all spa employees, including spa managers, massage therapists, estheticians, spa concierges, and front desk and locker room attendants. This site truly defines the meaning of one-stop shopping!

Kahina Giving Beauty Helps Support Berber Women

Berber women of Morocco welcome Katharine L'Heureux by tattooing her hands with henna.

This morning I had the pleasure of meeting Katharine L’Heureux, the founder of Kahina Giving Beauty, a line of organic skincare products based on 100 percent organic argan oil sourced from the women’s cooperatives of Morocco. Not only are her products amazing, but also 25 percent of her company’s profits go to the Berber women of Morocco who hand extract the argan oil using centuries-old techniques passed down the rough generations. The money raised is dedicated to literacy education and women’s rights programs. “These women can’t even write their own names, yet they produce the most amazing product,” says L’Heureux. “It occurred to me that I could help them while creating a skincare line that really works and that women can feel good about buying.”

The line is currently being carried in spas across the country, including International Orange (San Francisco) and various Exhale locations. To find out more about the product line and how Katharine is helping a great cause, click here.

IECSC Las Vegas Prepares to Shine

By Guest Blogger | Apr 13, 2010

The 19th annual International Esthetics, Cosmetics and Spa Conference (IECSC) Las Vegas will be held April 24-26, 2010 at the Las Vegas Convention Center. Professionals from around the world will convene at the world’s largest spa event to see an array of exhibitors/manufacturers, experience the latest products and services, and learn about the newest and exciting techniques.

“After record breaking success at IECSC New York six weeks ago, we are looking forward to a great Las Vegas event,” says Dana Lupton, vice president of the spa industry group at Questex Media. The Las Vegas show promises to be a high caliber event for all spa and medical spa industry professionals with more than 600 skincare and wellness companies showcasing the latest trends, techniques and products in the industry, including  aromatherapy, cosmetics, facial treatments, laser equipment, massage, spa equipment, skincare products, microdermabrasion equipment, massage products, and more.

Daily admission tickets include admission to the Spa Business Conference, which is comprised of four tracks—Spa Management, Sole Practitioner/Small Business, Makeup, and Wellness—as well as access to more than 100 free manufacturer classes. In addition, IECSC Las Vegas offers a comprehensive paid education program with specialized conferences such as: an Advanced Business Seminar – Your Profitable American Spa and Medical Aesthetics Education, as well as Advanced Education, ASTECC and CIDESCO USA Workshops.

IECSC Las Vegas is co-located with the International Beauty Show (IBS) – Las Vegas at the Las Vegas Convention Center. Hair and nail professionals will have the opportunity to visit a dynamic tradeshow floor as well as see live mainstage demonstrations by reknowned artists including Dee Adames, Nick Arrojo, Mike Karg, Martin Parsons, Marco Pelusi, and more. IECSC ticket holders are granted free admission to the IBS Las Vegas tradeshow floor.

For more information and to register to attend, please visit www.iecsc.com.

Alyssa Harmon, Marketing Manager, Questex Media

Celebrate Spa Week with $50
Treatments at Participating Spas

It’s Spa Week in select cities throughout the country, which means now is the perfect opportunity to check out that spa you’ve been hearing so much about. From April 12 through 18, spa-goers can take advantage of $50 spa treatments at participating spas. Last week, I attended the Spa Week Media Event in New York City, where I was able to experience a variety of treatments that left me hungry for more. One treatment offered that you probably won’t find on a menu anytime soon is the PitiCure from Dove Deodorant. Designed to keep underarms looking and feeling fresh, it involves an exfoliation of the area followed by an application of Dove Deodorant. No matter what treatment you may be craving, there’s no better time to see what the competition has to offer.

Industry Gurus Offer “Four-Day Spa MBA”

Want to help your spa recover before the recovery? Then sign up for the Spa Director’s Management Intensive seminar from Wynne Business Spa Consulting and Education, which takes place May 23-26 at the Inn at Saratoga (CA). Described by previous participants as a “four-day spa MBA,” the seminar is taught by Lisa M. Starr and Peggy Wynne Borgman, both of whom are 25-year veterans of the spa industry.

The program includes in-depth modules on leadership, employee development and appraisal, quality management, recruiting and interviewing, financial management, program development, retail management, spa marketing, and sales skills. This year, the curriculum has been rigorously updated with recession-recovery tactics. Instructors will discuss strategies to help spas rebuild profit margin lost during aggressive marketing and yield management campaigns.

Participants range from experienced spa owners and managers to vendors, investors, and startup entrepreneurs. Attendees will also enjoy a complimentary one hour private phone consultation after returning to their spas to help them apply what they’ve learned to their unique situation.

Early bird tuition discounts and discounts for multiple registrants from the same company are available. Tuition ($1,995 per person) includes breakfast and lunch daily and all course materials. For a complete agenda and registration information, visit www.wynnebusiness.com.

SoCal to Welcome The Ranch at Live Oak Malibu
This Fall

For those interested in a serious kick start toward healthy living, The Ranch at Live Oak Malibu (CA), opening September 2010, will be a great place for the wellness-minded to visit to get them closer to their lifestyle goals. Located on an historic working ranch three miles above the Pacific Ocean in the Santa Monica Mountains, the Ranch will feature an open-air kitchen, exercise pavilion, outdoor pool, spa, and upscale accommodations. The property will only allow 14 guests at a time for Sunday through Saturday stays where they will experience an intense daily physical regimen complemented by homegrown organic vegetarian fare prepared by executive chef Kurt Steeber, The Ranch’s “Nutritional Alchemist.” Designed to deliver results through a stringent “no-options” philosophy, the week-long program, priced at $5,600 for an all-inclusive stay, includes activities such as daily group yoga sessions, private afternoon massages, and four to five hour group hikes. “We designed the program to be short on stay, yet long on benefits,” says Marc Alabanza, program director of The Ranch. “Centered on physical endurance, balanced nutrition, and wellness in nature, this program is not just defined by weight loss, but instead provides our guests with the skills, discipline, and practice to make a lasting change in their lives.”

Bioelements.com Available to Licensed Professionals

Bioelements announced that the professional section of its website www.bioelements.com is now open to all licensed estheticians. Previously available only to Bioelements partnership spas, it is now available for any licensed esthetician to keep up with the latest news from the company. On the professional section of the website, licensed estheticians can read skincare articles, get up to speed on the latest trends, download class workbooks, educate themselves on proper business practices, and learn Bioelements professional treatments by watching step-by-step videos. “The amount of esthetic knowledge on Bioelements.com is virtually endless, and we’re adding more to it every day,” says Callie Lushina, vice president of marketing. “That’s why we’re so excited to open our online doors to all licensed estheticians. It’s the go-to spot to learn everything from professional skincare basics to the latest industry breakthroughs.”

Trump Soho Opens its Doors in Downtown Manhattan

Opening today, the sleek Trump Soho is offering serenity seekers a dose of urban renewal in a decidedly chic setting. Located where Soho, the West Village, and Tribeca meet, the Trump is perfectly situated for travelers who are visiting for either business or pleasure. Still to come this summer is the hotel’s luxury spa, which will be outfitted with private spa suites, as well as indoor and outdoor lounges. Offering a true Turkish experience, the 11,000-square-foot spa will also feature male and female hammams, as well as exclusive treatments, such as the 90-minute Spirited City Body Food treatment, designed to combat the effects of city living. The Spirited City Hands Remedy relieves those who are addicted to their Blackberry, while the Spirited City Neck, Back, and Shoulder Massage targets areas of the body where tension takes over. Want to enjoy spa-ing at the Trump soon? No worries. Select spa services will be available en suite until the spa officially opens its doors. We’ll have more on The Spa at Trump Soho in an upcoming issue.

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