Archive for April 29th, 2010

Harms Software Introduces Inspirational Ad Campaign

It’s not always easy to stay motivated year after year. However, just because something isn’t easy doesn’t mean it’s not worth doing. Honoring six beauty icons who have changed the industry in a positive way, Harms Software is featuring clients Robert Cromeans, John Paul DeJoria, Carmen DePasquale, Ted Gibson, Edward Tricomi, and Joel Warren in an upcoming ad campaign for Millennium SpaSalon software. The first ad, displaying all the icons together, is slated to debut next week. Intended to inspire beauty professionals everywhere to be their best, the campaign encourages you to dream big. “Do you ever feel burnt out or like you’re just going through the motions?” asks president John Harms. “It’s very easy to become complacent and mediocre, so we say, don’t just be…be legendary, be beautiful, be honorable, be inspirational, and be unstoppable!” Words we can all live by. As part of the campaign, each honoree will be featured individually and speak to a “be” word that describes and inspires them. For more on each icon and other stories from stylists across the country, check out www.harms-software.com/be in May. And feel free to submit your own story to marketing@harms-software.com. Everyone could use a bit of motivation from time to time.

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