Archive for April 12th, 2010

Industry Gurus Offer “Four-Day Spa MBA”

Want to help your spa recover before the recovery? Then sign up for the Spa Director’s Management Intensive seminar from Wynne Business Spa Consulting and Education, which takes place May 23-26 at the Inn at Saratoga (CA). Described by previous participants as a “four-day spa MBA,” the seminar is taught by Lisa M. Starr and Peggy Wynne Borgman, both of whom are 25-year veterans of the spa industry.

The program includes in-depth modules on leadership, employee development and appraisal, quality management, recruiting and interviewing, financial management, program development, retail management, spa marketing, and sales skills. This year, the curriculum has been rigorously updated with recession-recovery tactics. Instructors will discuss strategies to help spas rebuild profit margin lost during aggressive marketing and yield management campaigns.

Participants range from experienced spa owners and managers to vendors, investors, and startup entrepreneurs. Attendees will also enjoy a complimentary one hour private phone consultation after returning to their spas to help them apply what they’ve learned to their unique situation.

Early bird tuition discounts and discounts for multiple registrants from the same company are available. Tuition ($1,995 per person) includes breakfast and lunch daily and all course materials. For a complete agenda and registration information, visit

SoCal to Welcome The Ranch at Live Oak Malibu
This Fall

For those interested in a serious kick start toward healthy living, The Ranch at Live Oak Malibu (CA), opening September 2010, will be a great place for the wellness-minded to visit to get them closer to their lifestyle goals. Located on an historic working ranch three miles above the Pacific Ocean in the Santa Monica Mountains, the Ranch will feature an open-air kitchen, exercise pavilion, outdoor pool, spa, and upscale accommodations. The property will only allow 14 guests at a time for Sunday through Saturday stays where they will experience an intense daily physical regimen complemented by homegrown organic vegetarian fare prepared by executive chef Kurt Steeber, The Ranch’s “Nutritional Alchemist.” Designed to deliver results through a stringent “no-options” philosophy, the week-long program, priced at $5,600 for an all-inclusive stay, includes activities such as daily group yoga sessions, private afternoon massages, and four to five hour group hikes. “We designed the program to be short on stay, yet long on benefits,” says Marc Alabanza, program director of The Ranch. “Centered on physical endurance, balanced nutrition, and wellness in nature, this program is not just defined by weight loss, but instead provides our guests with the skills, discipline, and practice to make a lasting change in their lives.”

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