Archive for April 6th, 2010

Spring Training Continues with Exhale’s
New Core Fusion Cardio Class

In my ongoing attempt to take my fitness regimen to the next level, I spent last Saturday morning in a Core Fusion Cardio class at Exhale mind body spa (New York City). A challenging workout to say the least, this 60-minute class builds strength, increases flexibility, and improves cardio conditioning. It incorporates moves from Exhale’s proprietary Core Fusion, Core Fusion Yoga, and Core Fusion Sport classes and gives them an additional cardio element to help burn extra calories. When all was said and done, I left the class feeling as if I had worked every muscle, which was pretty much every muscle that needed to be worked.

Help Aveda Support Earth Day

For the fourth year, Aveda is making a difference by partnering with organizations that are working toward allowing everyone the opportunity to have access to free-flowing clean water. Here are some ways you can help:

• Donate items for Aveda’s silent auction on April 30th, such as apparel, gift cards, and jewelry. Send contributions by April 23rd to Aveda, Attention Natalie Hanson, 4000 Pheasant Ridge Drive, Blaine, MN, 55449.

• Participate in Aveda’s 2nd Annual Walk for Water on April 22nd at the Minneapolis Institute. If you won’t be in the area, you can find a walk near you by clicking here.

• Donate cash directly by clicking here.

• Attend Aveda’s Earth Fair on April 30th from 11:30-2:30 at Aveda’s Blaine, MN, headquarters, where you can purchase crafts from local artists and bid on items at the silent auction.

Sampling Gets You Closer to Selling

This might sound like Sales Tactics 101, but here goes: the most difficult part of selling is getting someone’s attention. Once you have piqued someone’s interest, you’re steps away from sealing a deal. I was the ideal consumer the other day during a visit to the lovely Ted Gibson salon on Fifth Avenue for a much needed haircut. After a particularly stressful week, I was ready to stow my phone away and unwind. About 30 minutes before my appointment was over, an assistant came by the station I was at with a small silver tray filled with goodies—a steaming hand towel, a plush dry one, and three delicious smelling Ted Gibson Body Conditioners. “Would you like a hand treatment?” Ummm…yes and yes, please. I made the difficult choice between the trio of scents and the assistant went on to give me a light massage with the creams as she softly explained how the lotions work and their benefits. She wasn’t all talk—there was plenty of time for me to close my eyes and just relax. Of course, it helped that the product was pretty great, but I actually bought one of the lotions as I was paying for my haircut. I was caught up in the moment and the wonderful scent was still lingering—what was I to do? In any case, I was upsold in a brilliant way—touché. Speaking as a consumer, don’t underestimate the power of creative sampling. While offering complimentary take-home samples is a great way to introduce people to a product, giving your clients a unique experience with the product packs a serious punch.

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