The New Spa Director at The Spa at Norwich Inn Creates Her Own Fairytale Ending

I love a good Cinderella story as much as the next person, which is why I couldn’t resist sharing this one. A native of Long Island, Danielle Knerr joined The Spa at Norwich Inn (CT) as a housekeeper in 1997, initially cleaning rooms on the night shift. In 1998, she was promoted to assistant night housekeeping supervisor and then to housekeeping night supervisor the following year. She then transferred to the spa, where she worked as a spa desk concierge before continuing to work her way up the ladder. In 2000, she was promoted to front desk supervisor, and in 2002, she was made spa operations manager. After becoming a licensed massage therapist in 2005, Knerr was promoted to assistant spa director the next year. Throughout the last few years, she has earned certifications in Reiki, craniosacral, and oncology massage. She also spearheaded the creation and this year’s launch of The Fragile Client, a program that promotes spa services for those living with cancer, diabetes, multiple sclerosis, and other chronic illnesses. Proving hard work and dedication can take you where you want to go, Knerr was recently named spa director and now supervises a staff of 100 licensed massage therapists, estheticians, fitness instructors, and support staff.

8 Comments so far
  1. Peggie Cosgrove March 25, 2010 5:23 pm

    Kudos to you, Danielle! You deserve all the kind words spoken about you!

  2. Mallory Grohocki March 25, 2010 5:50 pm

    we love danielle… she is one of the nicest women that anyone could meet! we are all very proud of her.. and know that she is going to great things at our well known spa!!!
    Thankyou Danielle for everything that you do!!

  3. Lisa Kennally -lisa ann skincare March 27, 2010 10:19 am

    Couldn’t happen to a sharper and nicer person. Congratulations Danielle you are doing a fabulous job!

  4. Lyn Ross March 31, 2010 12:29 pm

    Congratulations Danielle from all of us at Institut’ DERMed in Atlanta. We love a good Cinderella story too. You are an inspiration. Good luck in your new position.

  5. Sandy Kazenko March 31, 2010 12:39 pm

    It is great to hear of a massage therapist moving up in the ranks! Great job and congrats!

  6. Terry Ettkins March 31, 2010 1:10 pm

    Our community boasts many erudite people. Most members have achieved success in the same manner of education, hard work and not compromising what is correct. Congratulations ! Thirteen years of hard work and education has landed you in a very demanding yet very satisfying position. Keep up the good work and keep our industry on top. Terry Ettkins

  7. Thor Holm April 1, 2010 9:50 am

    Great job!!! Working up that way gives you so much more appreciation and empathy for the team you are working with. Hope to meet you at the ISPA Conference in D.C.

    Thor Holm
    Director of Spa, Recreation and Fitness
    Hammock Beach Resort

  8. Lynn Lucka April 5, 2010 5:46 pm

    Hi Danielle,
    I just read this article, and am writing to say how pleased I am for you! As a vendor to and also a client of the Spa at the Norwich Inn, I have had the pleasure of meeting you on several occasions and I am thrilled that you are now managing that Venerable Institution! Bravo! Bravo!
    Lynn Lucka, Formulary for Physicians, Inc.

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