The weekend of IECSC New York also featured a successful SpaExec event filled with excellent education, great networking opportunities, and a packed party where industry movers-and-shakers gathered for cocktails and connections. The event kicked of on Monday, March 8, at the Javits Center with a keynote address from Sarah Boumphrey, countries and consumers research manager at Euromonitor International’s London Office, who addressed the topic of “Looking Beyond the Recession.” Next, a panel that included Peggy Wynne Borgman, CEO of Wynne Business and Preston Wynne Spa; Susie Ellis, president of Spa Finder; Mia Kyricos, director of global spa brands and programming for Starwood Hotels & Resorts; and Denise Vitiello, spa director at the Mandarin Oriental, New York discussed strategies to target the new generation spa consumer. SpaExec attendees then hopped on a bus to the Westin New York at Times Square. There, they enjoyed cocktails and appetizers while learning about new products and exciting offerings from Being True, Chadsworth & Haig, Comfort Zone, Éminence Organic Skin Care, GliSODin Skin Nutrients, Infinity Sun, La Bella Donna, M.D. Corrective Care, Matis Paris, Harms Software, O2 Intraceuticals, Oakworks, Pevonia Botanica, Pino, Rena Levi, RevitaLash, Sanitas Skincare, Sothys Paris, SpaRitual, Universal Companies, and Your Name Professional Brands. Next up is SpaExec Las Vegas, which will take place April 23 during IECSC Las Vegas. Visit www.spaexec.net for details.