Last week, I celebrated my birthday and was overwhelmed by all the warm, heartfelt wishes I received. Not only was I lavished with attention from my nearest and dearest but I was also treated to kind birthday wishes from some surprising sources, including Princess Cruises and the general manager at The Taj Mahal Hotel (New Delhi, India). I hadn’t been on a Princess Cruise in years but it reminded me of the fabulous trip I took with my dad to Mexico. And it had been almost two years since I had traveled to India and stayed at The Taj while checking out the spa scene there. It’s gestures like that—a simple happy birthday email—that reveal a true commitment to customer service. If you aren’t thinking about your loyal customers on their special days, you may want to reconsider. It’s an easy way to make a long-lasting connection.