Last week, I attended a Naturopathica event where I met founder Barbara Close, an aromatherapist, esthetician, herbalist, and massage therapist. Sharing news of the holistic brand’s evolution, she talked about the importance of using certified organic and natural products. Like most eco-conscious consumers, I’m a fan of products that rely on organic ingredients whenever possible, but as Barbara pointed out, organic is not always the greenest option when organic ingredients are in limited supply. For example, the company has opted not to go the organic route with sandalwood, so as not to wipe out the supply. Committed to supporting small local farms in the U.S., Naturopathica continues to provide natural solutions for those who want to look and feel their best. This spring, the company is introducing four new products and reformulations: Arnica Muscle Gel, Pear Fig Polishing Enzyme Peel, Vitamin K Brightening Eye Serum, and Sweet Lupine Cleansing Cream. And in April, the brand is re-launching its website, which will allow you to search by ingredient and personal preference. Now there’s no questioning whether a product is certified organic, gluten-free, or vegan. Finding your ideal product just got a whole lot easier.