Archive for March 15th, 2010
The spa industry was busy doing business in New York City this past week! The 2010 International Esthetics, Cosmetics & Spa Conference – New York enjoyed a packed tradeshow floor, and a well-attended conference program at the Javits Center in New York City, which took place March 7-9. With more than 200 manufacturers on the show floor, attendees were able to source and purchase the newest products in the spa market. Conference offerings focused on how to sustain business in a difficult economy.
“This was an extremely successful IECSC New York event, surpassing prior New York shows” said Dana Lupton, vice president of the spa industry group. “Spa industry professionals came to this event to buy and seek out relationships with new suppliers, and we are hopeful that the activity on the show floor is a positive sign of great things ahead for the spa industry.”
The show floor was also host to multiple product launches, including:
- Revitalash, America’s #1 Cosmetic Eyelash Conditioner, promoted their newest product, Revitabrow which helps revitalize eyebrows so they look thicker and fuller in just weeks, utilizing the power of peptides and botanicals for strengthening, conditioning and nourishing.
- Blinc announced the launch of its latest innovation, Fountain of Youthful Color Eye Shadow Phase One, the original eye shadow base invented to keep eye shadow put, while providing skin with anti-aging benefits at the same time.
- Éminence Organic Skin Care debuted their new line for Spring 2010 which included Lychee & Chestnut Firming Leg Treatment, an immuno boosting leg cream. Horse chestnut and butcher’s broom work together to improve circulation, stimulate the skin, and reduce visible signs of varicose veins.
For the first time at the New York show, the ‘Best Booth Awards’ were given out for the most attractive and unique booths on the show floor. The American Spa editors and IECSC show management team walked the aisles, and placed their votes. Farmhouse Fresh won in the smaller booth category, while Your Name Professional Brands, took the honor in the larger booth category. Congratulations to both companies!
IECSC Las Vegas is up next, taking place April 24-26. Following that will be IECSC Florida, November 6-7, in Fort Lauderdale. All of the IECSC events are sponsored by American Spa magazine. For more information please visit www.iecsc.com.
—Alyssa Harmon, Marketing Manager, Questex Media
The weekend of IECSC New York also featured a successful SpaExec event filled with excellent education, great networking opportunities, and a packed party where industry movers-and-shakers gathered for cocktails and connections. The event kicked of on Monday, March 8, at the Javits Center with a keynote address from Sarah Boumphrey, countries and consumers research manager at Euromonitor International’s London Office, who addressed the topic of “Looking Beyond the Recession.” Next, a panel that included Peggy Wynne Borgman, CEO of Wynne Business and Preston Wynne Spa; Susie Ellis, president of Spa Finder; Mia Kyricos, director of global spa brands and programming for Starwood Hotels & Resorts; and Denise Vitiello, spa director at the Mandarin Oriental, New York discussed strategies to target the new generation spa consumer. SpaExec attendees then hopped on a bus to the Westin New York at Times Square. There, they enjoyed cocktails and appetizers while learning about new products and exciting offerings from Being True, Chadsworth & Haig, Comfort Zone, Éminence Organic Skin Care, GliSODin Skin Nutrients, Infinity Sun, La Bella Donna, M.D. Corrective Care, Matis Paris, Harms Software, O2 Intraceuticals, Oakworks, Pevonia Botanica, Pino, Rena Levi, RevitaLash, Sanitas Skincare, Sothys Paris, SpaRitual, Universal Companies, and Your Name Professional Brands. Next up is SpaExec Las Vegas, which will take place April 23 during IECSC Las Vegas. Visit www.spaexec.net for details.