What Has Helped Your Spa Survive
This Economic Downturn?

“Having survived three recessions in 26 years, I thought I was ready for just about anything. But this was a year to remember. It required a whole new level of understanding and a new way of thinking—inside the box. Forced to go back to basics, our team at FACES DaySpa studied every aspect of the business in every imaginable way to maximize every touch point. From the time we answer the phone to when we see the client, we’re always thinking, ‘Is there absolutely anything more we can do to maximize the opportunity.’ And now looking back on our results, we have a new sense that we can do anything.”—Patricia Owen, president, FACES DaySpa (Hilton Head Island, SC)