Archive for February, 2010

Spa Sampling Menus Expected to Grow in 2010

When they say less is more, they aren’t usually referring to spa treatments. However, the International Spa Association (ISPA) recently predicted that mini spa services at lower price points will be a growing trend in 2010. Providing good value in these challenging times and allowing spa-goers to sample a variety of treatments, spa tapas are a popular offering at many spas. Here are just a few of the spas promoting these appetizer-sized services:

Hyatt Regency Newport (Newport, RI)
Available every Sunday through Thursday between the hours of 3 and 7pm, 25-minute spa tapas like the Tapas Soles Foot Massage and Tapas Facial are an affordable indulgence. Guests can order one for $50, two for $95, three for $145, and four for $195.

The Yachts of Seabourn
The ships’ Spa Villas feature express spa services, such as acupuncture, facials, hot stone massages, and more. Prices start at $15.

The Seagate Hotel & Spa (Delray Beach, FL)
Guests can take advantage of several mini spa treatments, including a sea salt body polish, reflexology, and an express facial. All are priced less than $65.

It looks like spas that make their treatments short and sweet will be on trend for 2010.

The Society of Dermatology Partners with MultiBriefs to Offer New App for Skincare Professionals

Recognizing the need for its members and other skincare professionals to receive relevant information in a timely manner, The Society of Dermatology SkinCare Specialists (SDSS) partnered with MultiBriefs to create an application for the Warfield Weekly Update, a weekly online newsletter about what is going on in the industry. Interested iPhone users simply need to search for “MultiBriefs” in the App Store and get download it for free. News is streamed into the user’s iPhone once a week on topics of health and medicine, making staying on top of industry news literally at your fingertips.

Extracts Announces Best New Product Awards

Extracts announced the Best New Product Awards at the February exhibition of more than 100 new products in beauty and wellness. Joya was named Best of Show winner for its Shades of Dusk, a natural, solid perfume in mythic amulets. The winners and finalists were selected by a panel of editors. “Extracts is known as a showcase for innovation and emerging personal care products,” says Melissa Engongoro, sales manager of Extracts. “These winning products shine in a competitive field.” The other winners of each category include: Bath & Body: Botanika Body Essence Buffer by DayNa Decker; Beauty Accessory: Life’s A Beach travel kit by J.R. Watkins Naturals; Natural/Organic: Season Sampler by Sapothecary; Packaging: Dalian Collection packaging by Votivo.

Make a Difference and Host a
Dining for Change Event this March

Last Friday, while volunteering along with the rest of the American Spa staff for the Healing Arts for Haiti event, I was once again reminded of the importance of giving back. For those of you interested in getting involved with a worthy cause, the Professional Beauty Association (PBA) and National Cosmetology Association (NCA) have deemed March as Dining For Change Month. A charitable outreach program for the beauty industry, Dining For Change is inviting beauty professionals to network, share, and enjoy each other’s company over a meal while raising money for three worthy causes: Look Good…Feel Better, a program that assists cancer patients; Salons Against Domestic Abuse Fund’s CUT IT OUT program; and the PBA-NCA Disaster Relief Fund.

If you’re interested in hosting an event, check out As a host, you get to choose the kind of event (casual or formal dinner, pizza party, etc.), number of invited guests, location, and suggested charitable donation. Each guest then makes a voluntary donation, which is combined with other donations from across the country. One hundred percent of the Dining For Change contributions are used to support the selected charities. In 2009, participating beauty professionals and their colleagues raised more than $100,000. Visit the NCA’s website for a rundown of how to get started. Giving back couldn’t be easier or more fun.

Institute of Management Consultants Launches
New Spa Consultant Chapter

A collection of 14 spa industry business consultants was officially inducted into The Institute of Management Consultants USA and received its charter as the International Spa Chapter at the annual conference in Reno, NV. The founding members of the Spa Consultant Chapter each possess more than 10 years of experience consulting within the spa industry, and many more years of working in the fields of beauty, hospitality, wellness and fitness. “Our group came together with the shared desired to raise the bar by creating a mandatory code of standards and ethics for consulting within our industry,” says Deborah Evans of SpaSense Group, the founding chapter president. “Even though we are all competitors, we recognized the need for this, as we’ve seen many projects delayed or incurring serious cost overruns and operational glitches due to inexperienced advisors. Our group realized that IMC could bring tremendous value to both our prospective clients and our unique niche of experienced consultants.”

The International Spa Chapter has several objectives, including:

  • To set new industry standards and promote industry best practices
  • To create a forum for professional collaboration
  • To educate and inform potential clients through a robust website, blog, and e-newsletter
  • To set and uphold a code of ethics and standards of practice
  • To promote its members
  • To encourage certification of its members under the IMC “CMC ®”,  Certified Management Consultants, an internationally recognized mark of consulting excellence
  • To provide ongoing education to members

For information on spa consulting and the Spa Consultants chapter, visit

Healing Arts for Haiti Successfully Raises Funds and Awareness

American Spa is proud to announce that Friday’s Healing Arts for Haiti at the Grand Hyatt Hotel in New York City was a huge success. It was amazing to see the New York City spa community come together for such a worthy cause. We’d like to thank Bruce Schoenberg for spearheading this project and whose amazing energy made this event a reality. Also, we would like to commend the long list of volunteers who came together to make Friday happen.

Along with Oasis Day Spa and the Swedish Institute, additional supporting organizations and media partners include: The Grand Hyatt Hotel New York, American Spa magazine, Spa Magazine, Curiosity Works, Reed Exhibitions, SpaFinder, Savoy Professional Magazine, Matis Paris, MD Corrective Care, the Day Spa Association, and What’s Hot.

Also, American Spa would like to thank its partners for donating products for the retail area and silent auction. A special thanks to: Aetó Botanica, B. Kamins Chemist, Bliss, Cuccio Naturale, Darphin, Dermafile, Dermalogica, Dermaquest, Duri, Éminence Organic Skin Care, Enjoy Hair Care, GliSODin Skin Nutrients, Guinot Paris, HBL Hair Care, Image International Skin Care, Izunami, Jan Marini, NovaLash, OPI, Phytomer, Pevonia, Skin 2 Skin Care, Skinceuticals, Sonya Dakar, Star Nails, TanTowel, Temptu, Yon-Ka Paris, and Youngblood.

If you weren’t able to make it on Friday, you can still donate to the cause via the organization’s UNICEF page. Click here.

Stay tuned for the total amount raised at the event and for more event coverage!

Four Seasons Hotel, Chicago Creates Cinderella Stories

No Prince Charming to spoil you this past weekend on V-day? No problem—head to the Four Seasons Hotel, Chicago and be treated like a princess through the end of the month. To celebrate the Joffrey Ballet’s local production of Cinderella, the Four Seasons is featuring the Cindy’s Having a Ball package, starting at $375. In addition to an overnight stay, pampered gals will receive complimentary makeovers, savings, and a special gift from Bloomingdales, an autographed ballet slipper from a Joffrey dancer, an in-room visit from the Martini Man, who will shake up white chocolate Cindy-tinis, and a complimentary manicure with the purchase of a Princess Pedicure, which includes a glass of bubbly with chocolate strawberries. For more of the royal treatment, spa-goers who bring their Cinderella ticket stubs to the spa receive a 20 percent discount, Mondays through Thursdays, on the Soothing Slipper Reflexology treatment to enhance circulation and treat twinkle toes. Leave it up to the Four Seasons to guarantee a fairy-tale ending. For more information, please contact the Four Seasons at (312) 649-2340.

California Spa Association Launches New Website

The California Spa Association (CSA) launched a new website designed to connect spa professionals across the state of California. It provides members with powerful networking, education, information on job opportunities, industry reports, and events taking place throughout the state. “California is home to the largest number of spas in the nation, yet state professionals have no common place to interact, connect, and share information,” says Josh Yonushonis, co-founder of CSA. “The launch of this website is about creating a community for like-minded individuals who have similar goals and challenges. It gives California spa professionals the opportunity to collaborate and use their collective abilities to advance the industry and assist others.”

Chocolate and Valentine’s Day Go Hand
in Hand at the New Seagate Hotel & Spa

Recently, I had the opportunity to head south for a brief visit to the new beach-inspired Seagate Hotel & Spa (Delray Beach, FL). There, I enjoyed strolling around the charming seaside town and relaxing in the tranquil spa. Unfortunately, I didn’t get a chance to sample the spa’s Valentine’s Day specials, the Chocolate Rose Body Treatment ($110, 50 minutes) and the Chocolate Rose Manicure and Pedicure ($104, 80 minutes), both of which are offered through February 28. With a weakness for chocolate, I certainly wouldn’t have been able to resist either of these two tantalizing treats.

Male-Centric Spa Services Excel in Ireland

The March issue of American Spa has a wonderful article by our Starr Report columnist Lisa Starr about the profitability of men’s-only spas, so be sure to check it out to get the latest on spas that are just for the guys. That story got me thinking—not every spa can focus only gentlemen alone, but there are plenty that make a pretty penny from their male clients that can provide you with some lucrative ideas. Case-in-point: two Irish golf havens that are finding great success with their men’s services. The Spa at Dromoland and The Spa at Castlemartyr are seeing their schedules fill with men who want to partake in treatments just for them. Using Anne Sémonin products, men’s skincare services include the Deep Cleansing Detox Facial, the Made to Measure Grooming Facial, and the 100% Active Decrease Facial. A variety of massages that are tailor-made for the active man are also available, as are a number of salon services, like hot towel shaves and gentlemen’s manicures and pedicures. Whether they spend a day on the links or enjoying the rugged Irish countryside, male spa-goers are made to feel like a king.

What are you doing to attract male spa-goers? What sort of tips and advice are you looking for? Share your comments here,and let’s hear it for the boys!

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