The March issue of American Spa has a wonderful article by our Starr Report columnist Lisa Starr about the profitability of men’s-only spas, so be sure to check it out to get the latest on spas that are just for the guys. That story got me thinking—not every spa can focus only gentlemen alone, but there are plenty that make a pretty penny from their male clients that can provide you with some lucrative ideas. Case-in-point: two Irish golf havens that are finding great success with their men’s services. The Spa at Dromoland and The Spa at Castlemartyr are seeing their schedules fill with men who want to partake in treatments just for them. Using Anne Sémonin products, men’s skincare services include the Deep Cleansing Detox Facial, the Made to Measure Grooming Facial, and the 100% Active Decrease Facial. A variety of massages that are tailor-made for the active man are also available, as are a number of salon services, like hot towel shaves and gentlemen’s manicures and pedicures. Whether they spend a day on the links or enjoying the rugged Irish countryside, male spa-goers are made to feel like a king.
What are you doing to attract male spa-goers? What sort of tips and advice are you looking for? Share your comments here,and let’s hear it for the boys!