Ever since visiting Secrets Maroma Beach Riviera Cancun (Mexico) a little more than a year ago, I’ve become a huge fan of AMResorts, which is a family of upscale resort brands including Zoëtry Wellness & Spa Resorts, The Zoëtry Collection, Secrets Resorts & Spas, and Dreams Resorts & Spas. Offering an adults-only all-inclusive vacation, Secrets Maroma Beach was the perfect place relax and be pampered. Needless to say, I was thrilled to find out that AMResorts recently launched Now Resorts & Spas, a new luxury lifestyle resorts brand that provides guests with the ideal vacation environment to relax and reconnect.
The first property, Now Riviera Cancun Resort & Spa (Mexico), opened at the end of January. Each property will offer a unique flavor, look, and experience, but the overall brand features will be the same. These include oversized guest rooms and suites with ocean views and private terraces, 24-hour room and concierge services, multiple gourmet dining offerings, and full-service spa and fitness facilities. “Our success with other brands, ranging from major awards and recognition to high occupancy rates and repeat guest ratios, encouraged our continuous growth,” says Alex Zozaya, president of AMResorts. “Significant positive awareness among agents and consumers and strong distribution channels should be key factors in our success.”