Spafinder Names Decade’s Top Ten Trends

Cactus massage at Apuane Spa at the Four Seasons Resort Punta Mita (Mexico) is an example of indigenous inspiration.

Cactus massage at Apuane Spa at the Four Seasons Resort Punta Mita (Mexico) is an example of indigenous inspiration.

SpaFinder’s Susie Ellis is one busy lady. Fresh off her release of the top spa trends for 2010, she’s come up with a list of the 10 top spa trends of the decade. Here’s a look at her picks for the most influence spa movements over the past 10 years:

1. Indigenous Treatments. Culturally-grounded ingredients, treatments, and customs deliver  healthy native flavor, and they also represent the unearthing of special, often centuries-old experiences that could not be easily replicated.

2. Medicine and Spa. More doctors have ‘discovered’ that spa approaches contribute to health and wellness, specifically by targeting stress. When Botox arrived in 2002, a new type of aesthetic/medical spa was born. Spas also got their act together, becoming more transparently health- oriented.

3. Organic. This was the headline story in spa products for the decade. The organic product trend also helped open the door for a more far-reaching eco-friendly, environmentally conscious zeitgeist throughout the spa arena—from spa building and design—to cuisine.

4. Men. While the decade saw a range of new demographics rush into the spa arena (from teens to pre-teens to babies and seniors), it was the steady stream of men making spa-going a regular part of their lives that’s had the most profound impact.

5. Wellness.  Because the word ‘wellness’ is such an apt word to describe places that offered fitness, massage, alternative medicine, and healthy nutrition, the terms, understandably, have become tightly interwoven.

6. Spa Comes Home. The influence of spas on the home has blossomed into a booming industry of spa products, design, furniture, home amenities, and even clothing and cuisine. The trend reached its most bold expression with the birth of ‘spa living real estate,’ where consumers could actually ‘live at the spa,’ purchasing residences with spectacular spa/wellness offerings in new luxury high-rises or special communities.

7. Yin of Luxury, Yang of Discount. In almost every country across the globe consumers can find bargain-priced spas/treatments right alongside sky-high-priced options. As spa-going has become totally mainstream, there’s a spa now to suit every taste and budget.

8. Online Spa. Today, almost every spa—and even therapists and practitioners—have their own URL. But that’s just the beginning of the revolution: today consumers can search spas, book spa appointments in real-time, buy spa products, review spas and fully engage in new forms of spa-related social networking—all online.

9. Social Spa-ing. Social spa-ing is a recognized contributor to health and natural de-stressing. From the isolation of the massage therapy room and the whisper-only relaxation lounges has come the recognition that spas are not only natural community hubs, but that mingling and socializing are an important part of getting healthy too.

10. Gift Certificates, Vouchers, Cards. Research shows that approximately one-third of all spa visits are generated by the redemption of certificates and vouchers.

Want more information about the decade’s top trends? Visit


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