Two of the biggest names in our business, ISPA and Spa Week, have teamed up. To kick off the New Year and the 12th installation of the spring and fall Spa Week Events, Spa Week Media Group will recognize ISPA as the exclusive spa association sponsor of the 2010 Events which take place in Arizona, Atlanta, Austin, Baltimore, Boston, Chicago, Dallas, Denver, Detroit, Florida, Las Vegas, Los Angeles, Minnesota, Nashville, New Jersey, New York, North Carolina, Philadelphia, Pittsburgh, San Antonio, San Diego, San Francisco, Seattle, Toronto (Canada), Virginia Beach, and Washington D.C.
“The spa lifestyle is accessible to everyone,” says ISPA president Lynne McNees. “Through our partnership with Spa Week Media Group, we’ll be able to reach many potential spa-goers and inform them that the spa is the place to go to educate yourself on how to lead a more healthful and balanced life.”
“The joining together of Spa Week Media Group and ISPA brings together for the first time the two most significant players in the spa industry,” says Spa Week Media Group CEO and president Cheryl Reid. “This historic alliance between our companies will further our mutual goal to spread the wellness lifestyle to the masses.”
Through this partnership, Spa Week and ISPA promise to provide further marketing, networking, and educational opportunities to the spas they serve while promoting the value of the spa experience to consumers nationwide. I look forward to seeing the results!