Archive for January 5th, 2010
January always feels somewhat depressing to me. After the holiday festivities come to an end, I am left exhausted from all the fun (and it shows), as well as strapped for cash after spending too much money on gifts. Luckily, the Sonya Dakar Skin Clinic in Beverly Hills is offering clients who feel the same way I do an ideal way to keep that holiday glow well into winter without breaking the bank. Throughout this month, the spa is offering the Detox Fitness Facial, which usually costs $500, for $250. This skin-saving treatment includes a customized facial for any skin concern, including breakouts, dehydration, and redness, as well as an oxygen mask that penetrates pure hyperbaric oxygen into the pores. Clients leave the spa looking like a million bucks without spending a fortune.
This past year proved challenging with guests calling the day prior or day of to reserve their spa appointments. In the past, most guests would arrange their spa plans a week or two ahead of time if not more. With a down economy, you can imagine that there has been a drop in business, so guests are being more frugal with their spending. These changes provide an opportunity for spas to become more creative with marketing and managing productivity and yield management. The economy also created more fear and instability among the spa staff, so it has been an ongoing effort to maintain a positive environment and provide them with the work that they need. This year, my resolution is to increase our marketing in all areas—internet, local and regional markets, hotel packages, and more—so that there is a greater awareness of the spa.”—Patty Field, spa director, Raindance Spa at The Lodge at Sonoma, a Renaissance Resort & Spa (CA)