Archive for December 10th, 2009
Although I have never been a big fan of sweets, the smell of hot chocolate brewing or gingerbread baking conjures up memories from when I was a little girl eagerly waiting for Santa to deliver my toys. Now, thanks to the Holiday Indulgence menu at The Ritz-Carlton Spa, Denver, guests can find their own joy in these delectable scents. Available through January 31st, the seasonal menu includes the following sweet treats guaranteed to get any spa-goer in the holiday spirit:
• Gingerbread Cookie Scrub ($100, 45 minutes) This treatment includes an exfoliation with a brown sugar, ginger, and nutmeg scrub that contains the aromas of cinnamon and vanilla to stimulate the senses while smoothing the skin. Guests then rinse off under a Vichy shower before an application of Holiday Spice Body Cream is applied.
• Peppermint Bliss Massage ($125, 65 minutes) More than just a basic massage, this is a deeply therapeutic treatment customized with peppermint aromatherapy.
• Pear-Fig Polishing Facial ($95, 50 minutes; $135 80 minutes) This fruit enzyme-exfoliating facial begins with a cleansing and exfoliation, followed by a face, neck, shoulder, and décolleté massage. A customized mask is then applied, prior to the application of moisturizer.
• Hot Chocolate Mani/Pedi ($150, 90 minutes) Hands and feet get quite the treat, beginning with a nail shaping and buffing, an exfoliating mask and the application of Chocoholic Body Icing on the hands and arms, and a warm foot soak with a scoop of Peppermint Me? Bath Ice Cream. The legs and feet are then exfoliated with a chocolate scrub before hands and feet are dipped in warm paraffin.
• Winter Retreat at The Ritz-Carlton Spa ($400, 4 hours) The ultimate indulgence, this package combines the Peppermint Bliss Massage, the Pear-Fig Polishing Facial, the Hot Chocolate Mani/Pedi, and a relaxing spa lunch.
Each year, I always look forward to the release of SpaFinder President Susie Ellis’s picks for top spa trends. She’s a wonderful and important part of our industry, and her insights are always spot-on. This year is no exception. Here are her thoughts:
1. The New “P” Word
Against the backdrop of a global healthcare crisis, prevention is poised to be the new “it” word of the spa industry in 2010 and beyond.
2. Year of the Hammam
With spa-goers increasingly seeking authenticity, tradition, and that magical spa experience that also offers true results, the Middle Eastern hammam represents one of the hottest trends for 2010, albeit with a distinctly modern expression.
3. Not “Going to,” But “Belonging to” a Spa
Spas are being creatively re-imagined as places of “belonging”—not only through the big rise in membership programs, but also in the diverse ways spas are being recast as social or communal hubs.
4. The Online Spa
2010 will be a watershed year for the spa industry’s virtual presence.
5. The Hybrid Spa
The era of the spa/fitness/integrated-health-center/hospital/spiritual-retreat/wellness-center/beauty-clinic is on a serious upswing.
6. The Price Is (Still) Right
While there’s (cautious) consensus that the economy is in recovery mode, there’s great news for consumers in 2010: The spa bargains will continue apace, not only straight discounting, but also more innovative incentives smartly designed by spas to drive incremental revenue and retain loyal customers.
7. Wellness Tourism Wows
Make room for “wellness tourism,” a new term describing travel across borders for preventive services, diagnostics, spa and well-being vacations, and even stem cell banking.
8. Scary and Silly Spa Stories Drive Evidence, Science, and Standards
The fallout from heavily publicized spa horror stories—and the recession-driven consumer insistence on no-gimmick treatments with real, measurable benefits—will quicken a rising industry trend: the demand for evidence-based therapies, stricter industry standards, and greater transparency/resources.
9. Diversity at a Tipping Point
Spa-going has become so mainstream that the face of the spa-goer will now continue to reflect the wider global population. Every spa region has its unique “diversity story,” and around the globe far more men, younger and older generations, and ethnic groups are hitting the spa. Spas are taking note, with offerings that cater to these diverse groups’ needs and wants.
With the spa as one of the last remaining sanctuaries of silence and serenity, look for the industry to put a new emphasis on stillness, on slowness, on silence.
As spa experts, what do you think of these trends? And what do you see on the horizon for 2010? Share your thoughts here, and look for an upcoming issue of American Spa for more details on Susie’s selections.
“Since The Spa at The Surrey recently opened in a bustling holiday shopping area on Manhattan’s Upper East Side, we are featuring all of our treatments that are ideal for relieving holiday stress. Our three-hour Dreaming L’itya body treatment is the ultimate escape. The experience incorporates traditional Aboriginal healing techniques and includes a Miji Jina foot treatment, a Mala Mayi body wrap, a Kodo body, a Paudi head massage, a facial and a Miji Polama hand treatment. Of course, during the holidays, we are also featuring our gift certificates. They’re great for gifts but even better for yourself!”—Cheryl Jacobs, spa director, The Spa at The Surrey (New York City)