Archive for November 11th, 2009

Dermalogica Deals in Optimism

carney-smIt seems that lately, we’re all being inundated with negative headlines, and it’s easy to start seeing things in a “glass-half-empty” kind of way. Thankfully, our industry has people like Dermalogica’s Jane Wurwand to remind us of the power of positive thinking. She recently brought an audience of 500 business leaders to their feet in a thundering standing ovation as she delivered the rousing keynote address at the 21st Annual Business Forecast Conference, hosted by the Valley Industry and Commerce Association (VICA) in Los Angeles.

Here’s what she said: “Speaking as an entrepreneur myself, I know that pessimists are often right. But optimists are the ones who create innovation, change, and growth, especially when times are bad, because we refuse to look away from the positive potential.”

Jane cited the launch of CLEAN START, Dermalogica’s new teen skin care brand, as well as Dermalogica’s 20-minute MicroZone targeted treatment, as lucrative responses to the massive shifts in the professional skin care marketplace. What are you doing to fight the tide of negativity and make positive progress in your spa? Email us as spablog@americanspamag.com and we’ll share your feedback here.

And cheers to Jane for reminding us to keep moving forward, one positive step at a time.

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