Archive for November 10th, 2009

Reader Giveaway: Hit the Deck!

deck‘Tis the season for holiday parties, cheer, and merriment—AND, unfortunately, expanding waistlines. Help your clients fight the end-of-year battle of the bulge with PowerHouse Performance’s Hit the Deck fitness card system. Perfect for those on the go, this helpful retail item can provide your guests with efficient and effective exercises routines, which don’t require equipment.

•FOUR lucky readers will win their very own deck of cards. Please email us at spablog@americanspamag.com and let us know how you plan on keeping fit around the holidays. Good luck!

ACSM Survey Reveals Health and Fitness Trends

blogfitnessAs I get older, my health has become very important to me. I love the feeling of satisfaction I get running here in New York City, taking in the views as I make my way up the West Side Highway. Yet, with the winter quickly approaching, the thought of outdoor exercise is less than appealing. That’s why my plan in the near future is to join a gym where I can take indoor classes with a qualified trainer who will help me achieve my fitness goals. With that in mind, I was delighted to read a recent survey conducted by the American College of Sports Medicine (ACSM) citing the importance of experienced and educated fitness professionals as the top trend of 2010. The survey, which was distributed to nearly 1,500 ACSM-certified health and fitness professionals, was designed to reveal trends in various fitness environments. Here are the top 10 fitness trends predicted for 2010:
1. Educated and experienced fitness professionals
2. Strength training
3. Children and obesity
4. Personal training
5. Core training
6. Special fitness programs for older adults
7. Functional fitness
8. Sports-specific training
9. Pilates
10. Group personal training

By sharing these trends with your staff members, as well as incorporating them into your spa programs, hopefully we can all (including me) move forward into the New Year living a healthier and more satisfying lifestyle.

How Are You Preparing for the Upcoming
Holiday Season?

By Guest Blogger | Nov 10, 2009
Calloway Gardens' Fantasy in Lights

Calloway Gardens' Fantasy in Lights

“During the holiday season, we are very fortunate to be a spa at a destination for holiday travelers who are visiting Callaway Gardens’ Fantasy in Lights, a holiday light and sound show featuring more than 8 million lights. In anticipation of these guests, I am creating services that incorporate seasonal elements, such as a Peppermint Scrub as part of the Jack Frost Treatment. Special offerings such as this supplement our regular spa menu. Because we are the spa at Callaway Gardens, our menu is inspired by the therapeutic benefits of the indigenous plants and herbs within the gardens and the adjacent Pine Mountain Ridge. Considering our current economy, I will be listening to what our guests need and will be ready to offer specials as well as implementing a variety of marketing strategies.”—Diane Hatcher, spa director, Spa Prunifolia at Callaway Gardens (Pine Mountain, GA)

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