Archive for October 22nd, 2009

Empire Beauty Schools Prepare to Raise Funds for Domestic Abuse Victims During National Day of Beauty

dsc_03052Nearly 12,000 cosmetology students at Empire Beauty Schools are teaming up with local women’s shelters and CUT IT OUT, a grassroots organization dedicated to helping those who suffer from domestic abuse, to raise money for the cause. On Oct. 24, 88 Empire Beauty Schools will donate 100 percent of the proceeds raised from all hair, skin, and nail services to local adopted shelters in their area through Empire’s anti-domestic violence program, Empire Gives Back. To achieve this year’s goal:

Students and staff are selling $5 purple haircut coupon cards to student salon service customers for Oct. 24.

Food, clothing, and personal care items will be collected at schools to be donated to local shelters.

Students are given incentives to sell. The more money each school raises, the more financial assistance it will receive for its Future Professionals Expo fund.

Clients, students, and staff can purchase donation circles for $1 with all funds going directly to the local shelters.

“It is our mission not just to raise funds but to also really make a positive change for the victims of domestic abuse. We do this by educating our Empire Beauty School students about domestic violence, its signs, and where victims can find the help, hope, and refuge they urgently need,” says Frank K. Schoeneman, CEO and chairman for Empire Education Group. Additional fundraising efforts from Aug. 1-Dec. 31 will also benefit local shelters. Over the past four years, Empire has raised almost a half-million dollars through Empire Gives Back and National Day of Beauty. To find an Empire Beauty School hosting the National Day of Beauty, visit

IF Marketing Hosts One Day Aesthetic Course

chicago-poetry-calendarIf you are a Chicago-area medical spa professional looking to boost your business, mark your calendars for Saturday, Dec. 5th to attend IF Marketing’s Aesthetic Marketing Course. Topics covered during this one-day workshop will include how to capitalize on your internal market, tactics to attract new patients, word-of-mouth marketing formulas, and industry secrets your staff should know. The $250 fee includes a marketing certificate upon course completion; a valuable marketing textbook; a CD of forms, images, and worksheets; access to the Cosmetic Medicine Insider web forum; and breakfast and lunch. For more information or to register, call (312) 335-1700 or visit

Spa Gregories Launches De-Stress Campaign

spag-delmar-07San Diegans are stressed out, according to a national survey conducted by Harris Interactive. In fact, the SoCal city was identified as the fifth-most-stressed-out city in the U.S.—following Chicago, Houston, Boston, and Los Angeles. So the folks at Spa Gregorie’s (Del Mar, CA) have decided to take action and have launched a campaign to help de-frazzle the lives of its citizens. This luxury day spa and salon has launched a contest seeking the most stressed out person in San Diego.

In November, Spa Gregorie’s will then offer one winner a 30-day de-stress program that includes nutritional counseling, detox therapies, guided imagery, healing rhythms, Swedish massage, and a facial, as well as a full makeover complete with professional makeup and hair expertise.

Those interested in submitting an entry should email by Oct.28 and explain why they are the most stressed-out person in the city. Spa Gregorie’s will narrow the search down to three finalists and will then take votes online for the favorite nominee. Anyone who logs into to vote during the course of the campaign will also be entered in a chance to win the Spa Gregorie’s Great Escape Package, which is valued at $500.

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