The International Spa Association (ISPA) has teamed with Smith Travel Research (STR) to expand an online benchmarking tool for spas. The Spa STAR report first launched in 2007 as a benchmarking tool for hotel and resort spas. Now, the program is growing through partial funding from ISPA to include the rest of the spa industry. The online Spa STAR report will allow spas to enter monthly information on various metrics, such as treatment revenue, number of treatments, treatment room hours available, treatment room hours utilized, spa revenue, and more. Using this information, spas can pull Spa STAR reports showing monthly and historical performances, which enables them to benchmark themselves against other spas.
Members of ISPA will receive an exclusive one-year STR discount through this partnership beginning in January 2010. “The key is to get spas to participate in the monthly reports, so that this can be a valuable resource and a true benchmarking tool,” says Lynne McNees, ISPA president. “The hotel industry has relied on STAR reports for years to provide timely information used in their operations, and we are proud to provide all spas the same benefits.”
“In these times of unprecedented economic upheaval spa operators are looking for more sophisticated tools and for actionable information,” adds STR Vice President Jan D. Freitag. “The Spa STAR report will equip owners, operators and investors with strategic planning tools for the future”
Visit www.experienceispa.com for details.