Online Initiatives Offer Added Exposure

As you may know by now, American Spa has jumped on the social-media bandwagon. We are active on Facebook and Twitter and we’re learning a lot from both. Not only are the sites useful for exchanging information and learning what others in the industry are up to, but they are also great media for free advertising. Properties and product companies are taking advantage of these forums and making it difficult for potential clients to not notice them. Here are a handful of promotions we found today on Twitter—be sure to check them out!

•Solage Calistoga (CA): This Napa hideaway is offering a 30 percent discount for select days August 9-31 when people mention Twitter. Club Solage members are entitled to 40 percent off rates. http://twitter.com/SolageCalistoga

•Kalianas Med Spa (Indialantic, FL): Spa-goers who make an appointment in the month of August receive 25 percent off the HydraMedic Acne Facial, ideal for those suffering from problem skin. http://twitter.com/KalianasMedSpa

•Pueblo Bonito (Mexico): This company, which owns luxury oceanfront resorts in Cabo San Lucas and Mazatlan, is offering three free nights. http://twitter.com/PuebloBonito

•Pure Aveda Salon Spa (Mount Dora, FL): Along with free shipping on Aveda orders, customers receive a free sample of Smooth Infusion Glossing Straightener. http://twitter.com/PureAveda

Setting up a Facebook page or Twitter account only takes a few minutes. Invest the time in figuring out how to navigate the sites and get a handle on how you can make them work for you—the effort will truly be worth your while.

Are you offering online specials? Have you figured out how to attract a lot of followers or fans online? We’d love to hear about your tactics—email us at spablog@americanspamag.com.