Archive for August 10th, 2009
As you may know by now, American Spa has jumped on the social-media bandwagon. We are active on Facebook and Twitter and we’re learning a lot from both. Not only are the sites useful for exchanging information and learning what others in the industry are up to, but they are also great media for free advertising. Properties and product companies are taking advantage of these forums and making it difficult for potential clients to not notice them. Here are a handful of promotions we found today on Twitter—be sure to check them out!
•Solage Calistoga (CA): This Napa hideaway is offering a 30 percent discount for select days August 9-31 when people mention Twitter. Club Solage members are entitled to 40 percent off rates. http://twitter.com/SolageCalistoga
•Kalianas Med Spa (Indialantic, FL): Spa-goers who make an appointment in the month of August receive 25 percent off the HydraMedic Acne Facial, ideal for those suffering from problem skin. http://twitter.com/KalianasMedSpa
•Pueblo Bonito (Mexico): This company, which owns luxury oceanfront resorts in Cabo San Lucas and Mazatlan, is offering three free nights. http://twitter.com/PuebloBonito
•Pure Aveda Salon Spa (Mount Dora, FL): Along with free shipping on Aveda orders, customers receive a free sample of Smooth Infusion Glossing Straightener. http://twitter.com/PureAveda
Setting up a Facebook page or Twitter account only takes a few minutes. Invest the time in figuring out how to navigate the sites and get a handle on how you can make them work for you—the effort will truly be worth your while.
Are you offering online specials? Have you figured out how to attract a lot of followers or fans online? We’d love to hear about your tactics—email us at firstname.lastname@example.org.
Ada Polla, co-creator of the Swiss antioxidant skincare line Alchimie Forever, an International Spa Association (ISPA) committee member, and a friend of mine, is a finalist for the 2009 Emerging Entrepreneur of the Year Award, which is awarded by Entrepreneur Magazine and presented by The UPS Store. She is the only beauty and spa industry person nominated, and I invite you join me in offering her some well-deserved support. Click here to read her bio, watch her video, and cast your vote.
Spa-goers—and spas—can get instant gift gratification courtesy of TheGiftCardCafe.com’s new myPOS Service, which allows retailers to instantly integrate the website’s gift cards into their operations from any point of sale. The TheGiftCardCafe.com shopping cart blends in with any spa or hotel website, molding to the company’s distinct look and feel. When a customer purchases a gift card online on the site, myPOS Service sends secure data to the company in real time, allowing retailers to automatically process and input the data into their systems. Customers who receive instant gift certificates can immediately come into the spa, and the gift certificate will be quickly and easily processed. “This is all about finding additional sources of revenue. As we’ve seen, not even the largest retailers are able to avoid economic hardships,” says Gregg Gottschling, co-founder of The GiftCardCafe.com. “With more and more people going online to find gifts, retailers can’t afford to miss out on the opportunity to sell instant gift certificates on their websites.”